Website Design & Development
7 Signs You Need a New Website ASAP
One of the most common questions we hear from businesses large and small is, “How can I tell if/when my company needs a new website?” This is a critical question because your website is the digital face of your business and can be one of your best sources of more leads and sales. At Mannix Marketing, we look at a variety of factors to help determine whether or not a business needs a website redesign and have listed the 7 …
Mannix Marketing Wins 2017 Summit Creative Award for Senior Living Community Website Redesign
GLENS FALLS NY – Mannix Marketing, a woman-owned, full-service digital marketing agency, has been recognized with a 2017 Summit Creative Award in the category of website redesign for its design of the Eddy Senior Living Communities website. This year’s competition included over 5,000 entries from 24 countries around the …
5 Best Practices for Creating Lead-Generating Manufacturing Websites
If you think manufacturing isn’t sexy enough for great digital marketing, then think again! Your product or products are interesting to your customers, which means you have the potential to create an engaging and lead-generating manufacturing website.
The process for creating lead-generating manufacturing websites is very similar to the techniques used by B2C and B2B brands with flashier reputations. It all starts with great content and giving leads the opportunity to interact with your company at various stages of their purchasing …
5 Must-Have Website Features for All Hotels, Restaurants, and Attractions
Winter is coming, and for seasonal businesses such as hotels, restaurants, activities, and attractions in the Lake George region this means it’s the best time to start planning your website and online marketing strategy for next season! There are so many factors that play a role in helping you get found online, build trust with travelers, and increase bookings, so if your website is missing any of these must-have elements, then get ahead of the curb by planning your new …
What is a Content Delivery Network (CDN)?
If you’re wondering how to make your website faster, then you may want to consider using a Content Delivery Network (CDN). In this article, we’ll explain what a Content Delivery Network is along with the benefits of using …
Alternatives to Website Sliders for a Better Home Page
Of the many website design and development trends affecting businesses large and small, one of the most enduring has been sliders. While fairly common, these large, rotating images can actually be bad for SEO and user-experience alike. Why should you reconsider the use of a slider on your company’s website, and what are some alternatives to …
The Growing Importance of Your Website’s Load Speed
Every business wants their website to deliver a great user-experience, regardless of their industry or niche. A website that delights new or returning customers is likely to perform better than one that does not. As your buyers’ behavior on the web continues to evolve, you can’t afford to overlook the importance of website load speed.
Here’s why load speed is still a bigger issue than you might think, along with some of the factors that can affect your site’s …
5 SEO Mistakes With New Website Designs
A new website design. There are few things as anticipated or nerve-wracking as launching a new design for the website of your business. As the site launch date nears, some of us see visions of increased search engine traffic, more orders and reservations, leading to an early retirement. Others have nightmares where the website traffic stops and all business freezes for days on end.
Whichever vision you see when preparing for your website launch, keeping SEO and the importance of the …
Responsive Website? Great News for Your Company’s Search Engine Rankings
If you have a mobile-friendly responsive website you might soon see a boost in your SEO through higher rankings in Google’s search results, according to a recent announcement from Google. For years people have been using mobile devices to search for things online, with the savviest of businesses capturing those shoppers by serving websites that are easy-to-use on smartphones. The use of mobile-friendliness as a ranking signal is bound to create new winners and losers in the search results. Find …
The 5 Most Important Features of A Hotel Website
It seems like more hotels are redesigning their website just to stay up-to-date with the latest trends in hotel website design. While it makes sense to keep your website modern, the best hotel websites help potential guests solve problems and make it easy for visitors to complete the travel planning process. In today’s post we’ll review the five most important parts of every hotel …