If you do only one thing with social media, Do This:

Clients ask, what should I post, when should I post, who should I follow… social media is simple, it’s like a party.  So if you do only one thing with social media, I recommend doing this…

Listen.

No one likes someone who comes to a party and brags all day long and monopolizes the conversation.  We like the guy who asked us about ourselves listened intently and responded appropriately.  Show genuine interest in your clients, and your online community, listen and respond appropriately.

How do you do this?  It depends on the medium.  You can use social media tools to show you when people are talking about your business or industry, you can set up Google Reader with a feed from Twitter (with tools).  Mannix Marketing can help you listen.  Then all you have to do is respond.  If you are a restaurant, people are tagging photos, and sharing their experience at your restaurant, thank them, talk back.  You will gain a fan for life.  If you are hotel, people are talking about your destination, their experience at your hotel; thank, like, respond, answer questions, share their photos and you will gain a fan for life.

Not sure how to use Social Media? Need one-on-one training? Call our experts, we’ll sit down with you, listen to you and work with you until you are an expert.  Call us at 518-743-9424 and ask to talk to a digital marketing strategist to help you grow your influence online with social media.

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.