For those of you who search in Google regularly, you may have seen some branding changes over the past week or two that offer a stark contrast to the Google that we have become accustomed to – black top navigation bar, the url above the page description on results pages, and no blue in the […]
HotPot And Your Business: What You Need To Know!
Business owners, and especially businesses that have a brick and mortar presence where customers can visit and purchase your products and services, should take note: Google has revamped its business recommendation tool and repackaged it as Google HotPot. So what is Google HotPot? It’s an extension of Google Places, a Google Product where you can […]
New Google Toy: Google Instant Preview
Google has added another feature to its search engine results pages (SERPS) that is aimed at helping users (searchers) make decisions quicker. This time they have added Google Instant Preview to the results. And you may have seen some of this in action without even meaning to do so. So what is Google Instant Preview? […]
Who Would Google That?!
How would you like typing a serious question about international politics, for example, into everyone’s default search engine — Google — and see in the suggested search box ‘france is set to concede that it is aware of an alien presence on earth by no later than Friday’? In the world of internet marketing, these […]
Will Google Instant Affect the Long Tail Keyword
About ten years ago, one word keywords were making life difficult for seo’s around the globe! But thanks to savvy searchers who know exactly what they want, the long tail has taken over. Need evidence of how the long tail is dominating searches? Take a peek at these statistics from Experian Hitwise: This chart compares […]
Attention Instant Gratification Junkies: It’s Google Instant
What will you do with the 2-5 seconds per search that Google has saved you? On a monthly basis, Google is receiving upwards of 100 million searches per month. That’s approximately 3 million searches per day. What’s your portion of that? I estimate that I probably search about 100x per day … so with 3 […]
Yahoo! and Bing – The Time Is Now
Editor’s Note: This post was originally written in August 2010. Back then it did look like Bing and Yahoo had an opportunity to gain appreciable market share away from Google. The results of the past decade told a different story. We have updated the article to reflect the current circumstances. On a daily basis we […]
Update From Google Hot off the WordPress or Old News?
Late last week Google announced that they were including an additional signal in their search ranking algorithm. That new signal has been identified as Site Speed. Site speed reflects how quickly a website responds to web requests. The faster, the better. We live in an age of instant gratification so it really is not a […]
The Next Stage in Navigation and SERP’s: Breadcrumbs!
For a month or two, there has been a new addition to the search engine results pages (SERP’s). This addition is the inclusion of breadcrumbs. Let’s start with an explanation of what breadcrumbs are. Breadcrumbs are a form of navigation that shows the users path that got them to their current location. It allows for […]
Real Time Search
There was a time when the thought of ‘real time search’ was aspirational. Most people couldn’t get their mind around the idea of a social post or news article going live on the Internet and within minutes (or even seconds) it would be found and indexed by the search engines. It’s an idea that seemed […]
Has Duplicate Content Become A Non-Issue When It Comes To SEO?
Recently I was surfing some SEO blogs when I came across a post on a search marketing conference. I like to see what the other leaders in online marketing are saying these days, so I was anxious to read the entire post, and was well on my way until I came across #13 in their […]
Bing! You’re It: Can Microsoft’s Newest Search Engine Rival The Beast?
Bingo…I mean Bing is the latest edition claimed to be the newest, greatest…next best search engine to rival the undeniable king, Google. Bing.com is on scheduled to replace Live. Have you checked this new search engine out yet? Do you like it? Let us know what you think of this latest search platform. I was […]
The Day One Of My Clients Ranked In The Top 3 For My Name
One thing we glance over in some of our posts (most recently in our post on cracking the Google Ten Pack), and hardly ever dedicate an entire post to, is the importance of keywords in your online marketing campaign. This isn’t to say that they aren’t important. Quite the opposite – keywords are one of […]
Penetrating the Google Ten Pack
The Google Ten Pack is considered “prime real estate”. But what is it that those ten sites have that your site might not have? Today we’ll explore some simple changes that will help catapult your site into this section. If these simple changes don’t do the trick, give us a call and we can provide […]
Yahoo, Bing & Google Sitelinks: Large & Small
What are Sitelinks? Why do search engines garner Sitelinks to some search results and not others? What determines the ‘important’ pages that are listed? You may have noticed something like this for your brand: Or these ‘mini’ Sitelinks: What’s the story with Sitelinks?
Google Algorithm Places Emphasis on Brands
Yes, indeedy…there has been another Google algorithm update. Did you think you were safe? Welcome to the world of the search engines! An insightful post on Google branding, written by Aaron Wall of SEO Book, explains briefly the past impacts of the various Google updates.
Let’s Get Personal – Ahem, With Search!
So, what IS personalized search? Personalized search is the notion that when you search, Google will already have an idea about what you are looking for and tailor the results to your own personal liking. Google will make assumptions based upon your search history and provide results accordingly. Whether you are researching or shopping … […]
The CNET Ban – Google Article
Just got a chance to read the article that prompted the one-year Google ban of CNET News.com. I thought the article was interesting, it certainly was thought provoking and isn’t that what journalists are supposed to do? Provoke thought and discussion? It bothers me that Google would react so strongly to a journalistic article. I […]
Google AdSense Changes
Unlike other Google products, changes to AdSense and the AdSense platform are not all that frequent. Two of the most impactful changes over the past few years were the introduction of Native Ads (Summer 2017) and Auto Ads (Winter 2018). Native Ads were launched so that ads on your website would provide visitors a better […]
The Google Gods are Watching
I’ve been hearing and reading a lot about Google and their continuing effort to punish sites and individuals who utilize unethical tactics to try to trick them in one way or another. I personally don’t understand why people still think they can fool Google and get past their genius programmers. And more importantly, why they […]
“Killer Tip” for Google AdSense
I’ve read THE ebook (I’m of course referring to Dr. Adsense), I’ve implemented his strategies … and I’ve watched my personal ctr go from a 7.0% to a 14.3%. This is thrilling to track! And just when I thought it couldn’t get any better, I came across the article I’m about to share with you […]
What is Google Website Optimizer?
Can you tell me what Google’s Website Optimizer is and if one should bother trying to figure it out or not. In essence, what’s it all about and what can it do for me? Thanks, Andrew Hello Andrew, Google Website Optimizer is a tool that allows you to test the copy, headings, calls to action, […]
Google Bowling Is Real
Matt Cutts, a senior software engineer for Google, says that piling links onto a competitor’s site to reduce its search rank isn’t impossible, but it’s extremely difficult. “We try to be mindful of when a technique can be abused and make our algorithm robust against it,” he says. “I won’t go out on a limb […]
Google’s Grouped Results
You probably know that Google will group two results together when they are both from the same site—indenting the second of the two results indented beneath the first one. Let’s say, for sake of argument, that a competitor of yours is ranked #1 and #2. But did you know that the listing ranked #2 is […]