So you’ve been doing a lot of reading on Internet Marketing – forums, articles, Mannix Marketing’s newsletter! Everything you read is buzzing about the value of blogs. You decide you must have a blog. This will be the magic key to boosting your online relevancy, your traffic, your return on investment (ROI). Before you jump in – Ask yourself a few questions:
Do you know your business? Are you an expert in your field? Writing what you know is easy when you know what to blog about
If you know you can’t be consistent, then don’t put dates on your blog posts, write “evergreen” content, content that is valuable through the ages. Customers and clients ask you questions everyday… how do you answer them, these would make great blog posts.
If you are a hotel, they might ask, what restaurants are kid friendly or where the nearest playgrounds are, or if you are a doctor a patient might ask about the safety of a vaccination… just answering these questions in a Q&A blog is a great way to create quality content for your site.
Add a reminder to blog at least once per week, create a content calendar and go for it. The benefits of blogging are proven – you will get more leads and more business. So why not start now? Call Mannix Marketing (518) 743-9424 and ask about adding a blog to your website and strategies to improve traffic and leads.