business woman researching digital marketing company optionsNot all digital marketing companies are created equal. In fact, the agency you partner with can literally make or break your website.

But it’s even bigger than that. Digital marketing encompasses your entire online presence, from the way you show up in search results to your social media reputation and more.

So how do you find a digital marketing company that you can trust to get you results? Look for these ten qualities.

Top 10 Qualities of a Trustworthy Digital Marketing Agency

1. Great People

Behind every successful digital agency is a great team. And the best agencies are staffed with experts in a variety of fields, including web design and programming, SEO and pay-per-click, copywriting, social media, analytics, sales and more.

2. Good Communication

As in any healthy partnership, open and honest communication is key. Good digital marketing agencies see their clients as true partners and keep an open line of communication, regularly detailing the work being conducted and the results it is getting.

3. Flexibility

The digital marketing world is ever changing, so it’s important to partner with a firm that is agile and able to get out in front of trends. Your agency should have a mastery of the latest technology, but also be able to anticipate and respond to changes when they occur.

4. Creativity

Fresh and original ideas are what set digital marketing companies apart. You want a partner who is a trendsetter, not a reactionary, and who uses innovative thinking in your website design, SEO and social media campaigns. Maybe even an agency that has won awards for their work.

5. Ability to Execute

While creativity helps a digital marketing company stand out, the ability to execute on those ideas is what ensures long-term success for a client. Knowing the average length of time that clients stay with an agency says a lot about their ability to deliver on promises.

6. Problem Solving Skills

Undoubtedly problems will arise, but if your partner is solutions oriented they will be prepared to handle the glitches. Look for a digital marketing agency that is quick to identify potential problems or errors and effectively implements fixes and workarounds.

7. Analytics Tools

A reputable digital marketing company performs keyword research and competitive analysis, and knows how to parse through Google Analytics data to find areas that need improvement. They also make sure that clients understand the data and its impact on their business.

8. Measurable Results

The goal of every good digital marketing company should be to get their clients results. When considering a partnership with an agency, look for case studies and testimonials to see how they’ve made their clients successful, and ask about measuring ROI.

9. Strong Online Presence

Would you hire an agency to manage your Facebook page if they didn’t have one of their own? Check to make sure the digital marketing company that you are considering has an updated website, good search engine results and is active on social media.

10. Transparent Billing

Trustworthy digital marketing agencies are upfront about their charges, and they make the billing process simple so that clients know what they are getting and at what price. Look for month-to-month contracts and ensure the contract language is easy-to-understand.

Looking for a Reputable Digital Marketing Company?

Guess what, you just found one!

Mannix Marketing has been around for more than 20 years and we are truly passionate about digital marketing. Not only are we really good at what we do, we genuinely enjoy doing it.

Interested in learning more about us? Check out Why Choose Mannix Marketing or contact us to find out how we can help you!

Want to chat with us about how our team of digital marketing experts can help your business thrive? Give us a call today at 518-743-9424 to get the conversation started!

Looking for more insight about how to tell great SEO companies apart from terrible ones? Check out our must-read blog about telltale signs that an SEO company is scamming you!

About Lisa Frawley

Lisa Frawley joined the Mannix Marketing team in 2016 as a Digital Marketing Strategist. With nearly 20 years of marketing and communications experience, and a strong background in writing, Lisa enjoys regularly contributing to her clients’ blogs and social media campaigns, as well as providing on-site optimization and developing rich SEO-friendly website content. Lisa earned her bachelor’s degree in marketing from Hofstra University on Long Island, and went on to work with several national brands – including 1-800-FLOWERS.COM, Marvin Windows & Doors and UPS – before returning to her hometown of Glens Falls in 2012. Now, as a member of the creative Mannix team, Lisa is delighted to use the knowledge and experience she’s gained to help both local and national clients maximize their presence on the Internet. When she’s not helping clients get found on the web, she enjoys dance, yoga and teaching group fitness classes.