It seems that every time I write a blog, it’s about the basics of organic SEO. Old-fashioned link exchanges. How to create an “About” page for your website. Internet copywriting basics. Article writing. No matter what your product or focus, whether your site is small or large, whether your business is a small Mom and Pop, or a large corporation, organic SEO remains the backbone of internet marketing success. The SEO team at Mannix Marketing, Inc. knows that all the bells and whistles are great, but real work begins from the ground up.
Search engines are just robots. As we all know, robots are emotionless, programmed, and don’t have much of a sense of humor about the internet! Yet the importance of high placements is so critical, and the marketplace so competitive, that both newcomers to internet marketing and seasoned corporate marketers alike find themselves vying for them like kids for the same prize at a birthday party. The beauty of net neutrality is that if you have a workable website design and a dedicated IP hosting plan, the playing field is pretty darn level!
That being said, there are a couple of things you need to be aware of. Successful organic SEO isn’t rocket science, but it is the result of knowledge, experience, and a significant amount of industry know-how.
Whether you are putting your toes in the water for the first time with your own website, or you’re looking for a professional SEO plan, the basics remain the same:
- Keyword research and a thoughtful keyword strategy
- Optimized titles and tags
- Strong h1’s
- Original page content
- Clean, coherent, professional copywriting
- Strong anchor text and interlinking
- Link building and reciprocal link exchanges (the old fashioned way!)
- Calls to action
One of the most overlooked tools for successful online is statistical analysis for SEO. This is an invaluable tool – learn how to use it, what it means, and where you can apply those results to continually increase your presence and develop your brand.
When you are ready to bring your brand to the next level, utilizing the services of a professional SEO company like Mannix Marketing who are highly recognized in their field may be something to consider.