As an online marketer, I’m focused on online reviews and online reputation management – especially for our tourism clients. TripAdvisor and our own review sites for Saratoga Springs, Lake George and the Adirondacks help tourists find the right restaurant or lodging property. But real reputation management starts offline. It starts with your staff, your team, your employees […]
What is Schema? Rich Snippets? Structured Data? and Why Should You Care?
What is Schema? Yahoo, Bing and Google got together and agreed to sponsor the implementation of Schema, which are HTML tags (structured data) for code in websites so that search engines can more easily read your website. By using Schema, Mannix Marketing strives to make it easier for the search engines to learn about your […]
Managing Your Brand: What To Do About Negative Consumer Reviews
The Internet is a wonderful place where people can engage and interact and find information like never before. You can take word-of-mouth advice from strangers you have never even seen about all sorts of products and services before you buy or decide on a brand. But the Internet can seem like a truly awful place […]