AI Visibility

AI Visibility refers to how often and how accurately your brand is cited by generative AI engines. As search behavior shifts from clicking links to receiving direct AI-generated answers, maintaining visibility ensures your business remains the recommended choice in the "AI conversational" funnel. For example, we recently measured AI Visibility for a client in the niche of romantic getaways and elopements in Upstate New York before and after adding FAQs. By doing this we could see their visibility in this area improve by 9% after a few weeks.

We use our own proprietary AI Visibility Reporting to monitor mentions, sentiment, and recommendation frequency across major LLMs like ChatGPT, Gemini, and Perplexity. This allows us to identify gaps where competitors are being cited instead of your brand. Our proprietary reporting allows us to track metrics like visibility and mentions for clients and competitors as well as create deeper insights with custom metrics such as page citation frequency.

Common gaps include outdated brand information in training sets, lack of structured data, and "hallucinations" where AI incorrectly attributes your services to competitors. Our reporting identifies these inaccuracies so they can be corrected at the source. For example, our reporting has helped clients identify old directory listings showing old address information that is causing both old and new addresses being shown in LLMs. This was an easy fix for our strategists once they knew it was happening and the correct information was being displayed consistently within a few days of the fix.

Absolutely. Our AI reporting is built for scalability, allowing agency partners to send branded, expert-led AI insights directly to their clients, providing a competitive edge in a rapidly evolving digital landscape. We can customize the metrics and dimensions to what you need for your clients and ensure secure and accurate data delivery every time.

While enterprise tools often come with prohibitive costs and complex setups, Mannix Marketing offers an affordable, scalable solution tailored to SMBs and agencies, providing high-level strategic insights without the enterprise price tag. You can also work with a human, not a dashboard or chatbot, to understand your data.

Data without strategy is noise. Our AI strategists meet with you to interpret reporting results, helping you pivot your content and SEO strategy to ensure you are meeting the specific search intent of users on AI platforms.

AI visibility often impacts the "top of the funnel" and "consideration" phases. When a user asks an AI for "the best manufacturer in New York," being the top-cited result builds immediate trust before the user even visits your website. For B2B niches that require a lot of research before the purchase decision is made this visibility during the information-gathering phase is essential. For example, one of our PR agency clients has seen the quantity and quality of leads increase over 50% just 2 months in to a GEO lead generation program.