Driving 3x the traffic & 1.5x reservations with SEO, Social and Regional Advertising
The Marketing Challenge: Owner Michele Morrissey had a stunning property offering glamping at Battenkill and a one-of-a-kind guest experience—but reservations weren’t coming in. The resort wasn’t appearing in key Google searches, and social media activity wasn’t converting to bookings.
Our Multichannel Strategy:
- SEO enhancements to improve search and AI visibility
- Professionally managed Facebook and Instagram ads to drive interest
- Boosted posts & digital promotions targeting the right audience
The Outcome:
- Higher search rankings
- Increased website traffic
- Steady growth in reservations as new guests discovered the resort through Facebook and Instagram
The Results
- 5x Jump in Business For The Month of May
- 53K+ Clicks on social media advertising
- 128% Increase in Organic Search Visitors
Increasing Visibility Through SEO, Facebook Ads, and Regional Promotion
To help Battenkill Glamping Resort attract more guests, Mannix Marketing developed a comprehensive, multi-phase marketing program focused on building brand awareness and driving reservations. Recognizing that their audience searches specifically for “glamping” experiences rather than general regional landmarks, we recommended a rebranding strategy alongside a custom SEO and digital marketing plan.
Our SEO and monthly digital marketing services included deep keyword research, competitor analysis, on-site optimization, technical improvements, and ongoing content creation tailored to capture the unique appeal of Battenkill’s glamping experience. We integrated AI-driven SEO techniques to stay ahead in search engine visibility and focused on conversion rate optimization to turn website visitors into bookings.
Simultaneously, we launched targeted paid social media campaigns across Facebook and Instagram with custom creative assets and precise audience targeting to reach travelers interested in outdoor and luxury camping experiences. These campaigns were supported by boosted posts and strategic distribution of premium content via Mannix’s regional portals like Saratoga.com and Adirondack.net, exposing Battenkill to thousands of engaged users.
Additional components of the program included local citation building, reputation management, and video content production timed to capture seasonal demand peaks. Monthly detailed reporting and collaborative strategy sessions ensured the program was continuously optimized for maximum impact — all designed to respect Michele’s budget while achieving aggressive growth goals.
Mannix Marketing has been a life saver and I can’t say enough good things. My (their) team is incredibly talented and knowledgeable, and better yet they actually care about the success of our business. We have seen a 5 fold jump in business for the month of May and expect to at least double revenues over last year. I believe its almost all due to the expertise of Mannix marketing. All this accomplished on my budget which they respect and figure out how to optimize.
| Battenkill Glamping Resort
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