New Website Design for Construction Company with Large Portfolio Wins Awards
The redesigned BBL Construction website places visual storytelling and user experience at the forefront. As a multifaceted company with four distinct divisions and an impressive portfolio of work, BBL needed a modern, easy-to-navigate platform that clearly communicates their capabilities. We overhauled their outdated WordPress site with a fully custom design that’s lightweight, SEO-friendly, and ADA-compliant.
The new portfolio experience is visually dynamic and highly engaging, allowing users to explore projects by sector or division through large imagery and intuitive filters. Navigation was completely restructured to clarify BBL’s four business units and guide users quickly to relevant content. The site’s backend is also easy to manage, empowering BBL’s team to keep content fresh without technical help.
From typography to layout, every design choice was made to support accessibility and elevate BBL’s brand identity. The result is a seamless, visually compelling experience that reflects the company’s professionalism, scale, and modern approach to construction.
The Results
- 49% Growth in Organic Sessions over previous period
- 75% Increase in on-site events over previous period
- Won Web Excellence Award in three categories
BBL is a leading construction company with four distinct divisions—BBL Construction Services, BBL Medical Facilities, BBL Management Group, and BBL Hospitality—each serving unique audiences but united under one brand. Their previous website, built on an outdated WordPress theme, lacked both visual impact and functional usability. The editor was unsupported, making it difficult for the BBL team to update content, and the navigation was unintuitive, leaving visitors unclear on what BBL offers and how to explore their extensive portfolio. For a company with decades of high-profile projects, this old site simply didn’t reflect the level of excellence or professionalism they deliver.
We rebuilt the BBL site from the ground up with user experience and visual storytelling at the forefront. The new portfolio experience is one of the most impactful transformations. We overhauled their static, outdated project listings and replaced them with a visually dynamic system designed to showcase their work in a compelling, modern way. Projects are now presented in large, engaging image blocks with clean, readable descriptions, and visitors can filter or browse by sector or BBL division—encouraging deeper interaction and making it easy to see the breadth and quality of their work. The portfolio is also easy to manage internally, allowing BBL’s team to continuously update and expand their content without technical support.
We introduced a clear, consistent navigation system that highlights BBL’s four companies and guides users through their services, success stories, and expertise. The design is intentionally lightweight, SEO-friendly, and fast-loading, with a fully responsive layout that works across all devices. Accessibility was also a major consideration—typography, contrast, and colors are all ADA-compliant, ensuring the site is both beautiful and inclusive.
The result is a dramatically improved portfolio and user experience that elevates BBL’s digital presence, showcases their industry leadership, and makes their site as strong and professional as the work they’re known for.
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