Boat Dealer Consolidates Four Dealership Websites into One Award Winning Site
Bluewater Marine, a Florida boat dealer, came to us with three separate websites requiring individual upkeep. We consolidated them into one SEO-optimized, custom-built site designed to enhance user experience, boost lead generation, and automate inventory management. The result is an award-winning website that saw a 179% boost in organic traffic and 5X increase in organic leads.
The Results
- 3 Web Excellence Awards
- 179% Increase in organic traffic
- 5X Increase in organic leads
Boat Dealer Website Design Increases Leads
We focused the entire design of this boat dealer website around buyer behavior and user psychology. By incorporating several high-conversion features, such as demo scheduling, pricing requests, and a custom integration with Digital Power Solutions to get trade-in values without ever leaving the site, we were about to increase leads by 5X upon launch. These leads now feed directly into Bluewater Marine’s Salesforce CRM through a custom API, which improves the entire sales experience.
Notable improvements to the Bluewater Marine website were:
- Allowing customers to browse all available inventory at once with custom filtering, removing friction from the search experience.
- Consolidation of the Bluewater Marine digital presence into one authoritative domain to strengthen SEO footprint and centralize brand identity.
- Streamlined inventory management with automatic updates pushed through to the website and a custom feed updating twice per day.
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