New Award Winning Boat Dealer Website Results in 69% More New Site Visitors
Boats by George wanted to replace their existing dealership platform with a more flexible and search engine-friendly custom solution. The result was a boat dealer website that won in three categories of 2025 Web Excellence Awards: Website Functional Design, Website User Experience, and Maritime Website. Post launch, Boats by George partnered with the Mannix team for ongoing SEO and PPC campaigns in order to continue to drive additional traffic and leads to the site.
The Results
- 31% Increase in Organic Search Visitors
- 195% More On-Site Form Fills
- Top Sales Year for the Company in the Last Half Decade
Luxury Boat Dealer Website Rebuild Enhances UX and SEO
The redesigned Boats by George website transforms the digital presence of this family-owned Lake George boat retailer. It combines sleek, high-end SEO-friendly design with robust functionality to support their growth beyond the region. A custom Dockmaster integration enables detailed product pages with personalized lifestyle imagery, while IP-based geolocation ensures pricing visibility within authorized zip codes. Crucial user actions, including test ride requests, trade-in valuations, and financing applications, are seamlessly integrated into a user-friendly interface with both desktop and mobile considerations. The site also highlights the company’s rich history and community ties through an engaging “Our History” page and local partnerships. This SEO-optimized, flexible platform not only reflects the luxury and service Boats by George is known for but also empowers them to adapt and thrive in the future.
Boats by George’s SEO efforts have achieved further success since the site launch. As a boat retailer, their busy season starts in April. As of June 2025, this has been their most successful year in nearly half a decade, with a 16.6% increase in organic visitors and 16.5% increase in the average engagement time on site.
Working with Mannix Marketing has completely transformed our online presence at Boats By George. Their expert strategies have significantly increased website traffic and generated a steady stream of high-quality leads, allowing us to connect with more potential boat buyers in the Lake George region. The team at Mannix is incredibly responsive, knowledgeable, and truly understands the boating market, making them an invaluable partner for our business.
| Boats by George
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