Expanding a Loyal Customer Base with SEO & Facebook Ads
Joe and Patti Silipigno, owners of Boathouse Waterfront Lodging in Lake George, NY, have been valued clients of Mannix Marketing for 20 years through their listing on LakeGeorge.com. While their business enjoyed a loyal following—60% of guests were repeat visitors who often booked the next year at checkout—they faced a challenge: attracting new customers. They weren’t appearing in Google searches, their social media reach had stalled, and Facebook ads had become too complex to manage on their own. Mannix Marketing recommended a combined strategy of SEO, a professionally managed Facebook ads program, and boosted posts alongside their annual LakeGeorge.com listing to connect with new audiences and fill shoulder-season gaps. The results were clear—in every category, they saw growth, regained visibility on Google, and welcomed guests who discovered them through Facebook and Instagram.
The Results
- 350K+ Reached On Social Media
- 339K+ Clicks and engagements on social media
- 16.7% Increase in Organic Search Visitors
Increasing Visibility Through SEO, Facebook Ads, and Regional Promotion
To help Boathouse Waterfront Lodging attract new guests, our team launched a three-pronged marketing program. First, our SEO Booster Program focused on building their search engine presence with in-depth keyword research, on-site content optimization, and technical improvements to ensure their website appeared in front of more potential guests searching for Lake George accommodations. At the same time, we developed and managed targeted Facebook and Instagram ad campaigns—complete with custom creative, audience targeting, and ongoing optimization—to reach travelers most likely to book a stay. Finally, we leveraged the power of their LakeGeorge.com listing and boosted posts to tap into our highly engaged regional audience, putting their property in front of thousands of locals and tourists actively looking for places to stay.
We have worked with Sara Mannix and her Mannix Marketing team for around 20 years. It has been a positive experience since day one. We started in the hospitality industry as a B&B and 20 years later changed our brand to a small boutique hotel. If anyone has any knowledge of what goes on behind the scenes to make this transition of rebranding, you will know it is not an easy task. Only because of their experience would this have become possible and so our web and social media presence hasn’t missed a beat. The transition was easy as every member of the team is responsive and professional. Would highly recommend Mannix Marketing for the creation of your website, Seo and social media.
| Boathouse Waterfront Lodging
Our new website resulted in us being found in the top of the search engines. They implemented an SEO plan that reached the masses. The combination of both strategies paid off. Our website got rave reviews from our guests and lodging seekers. Our rank increased by 220% according to Alexa. The Mannix team implemented a high season paid search program; a small investment resulting in a big return. Because of the website and SEO, despite poor summer weather conditions, our inn had the best year in 9 years of business. We beat our best room rental year by 106 rooms and still counting. Website visits more than doubled and some days it even tripled. For a seven room bed and breakfast, open only eight months a year, this was HUGE!
| Boathouse Waterfront Lodging
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