Boston Area Theatre Website Drives More Time on Site and Page Views
The Capitol Theatre and Arlington has been showing films since 1925. The site features movies coded with movie listing schema to ensure top ranking for movie buffs searching for movies and listings. The site was designed to increase visitors’ time on site and lower the number of site visitors who bounced from the site immediately after landing on the site. This was accomplished.
- 25% increase in Pages per Session
- 30% increase in time on site
- 34%decrease in bounce rate