Website Redesign & SEO Increases Traffic for Unified Communications Company
DiRAD Technologies is a telecommunications company that DiRAD implements innovative technology solutions including call center software, Interactive Voice Response (IVR) and IP/PBX (VoIP) telephony systems to government agencies and large corporatoins. After DiRAD Technologies was acquired by three long-time employees, it became clear that the stagnant website needed a major overhaul that was user-friendly, reflected the company’s new products and services, and generated quality leads. As the business shifted another website rework was done to further sharpen the marketing focus of the business.
- 22% increase in new site visitors
- 23% increase in organic traffic
- 88% more page views
DiRAD Technologies had previously serviced primarily government agencies but was looking to branch out into the private business sector to large coporations. This required a website that met the needs of both target markets and highlighted the new services offered. By combining a new website design, along with a monthly SEO program Mannix was able to weed out the spammy traffic that plagued the old site and increase quality traffic. As such what was once a stagnant site, has started to become a lead driver for the company.