Website Redesign & SEO Increases Traffic for Unified Communications Company
DiRAD Technologies is a telecommunications company that DiRAD implements innovative technology solutions including call center software, Interactive Voice Response (IVR) and IP/PBX (VoIP) telephony systems to government agencies and large corporatoins. After DiRAD Technologies was acquired by three long-time employees, it became clear that the stagnant website needed a major overhaul that was user-friendly, reflected the company’s new products and services, and generated quality leads. As the business shifted another website rework was done to further sharpen the marketing focus of the business.
The Results
- 22% increase in new site visitors
- 23% increase in organic traffic
- 88% more page views
DiRAD Technologies had previously serviced primarily government agencies but was looking to branch out into the private business sector to large coporations. This required a website that met the needs of both target markets and highlighted the new services offered. By combining a new website design, along with a monthly SEO program Mannix was able to weed out the spammy traffic that plagued the old site and increase quality traffic. As such what was once a stagnant site, has started to become a lead driver for the company.