DK Advanced Technologies: Microbottler
The MicroBottler is a bottling and capping machine manufactured in the U.S. by DK Advanced Technologies. The machine is designed for microbreweries who need a cost-effective solution for bottling and capping their beverages. After we designed the new logo for DK Advanced Technologies, Dan supplied us with an initial version of the MicroBottler logo which he drew on a napkin. Based on that sketch and a clear understanding of the product, benefits, and target market, we applied our creative process and marketing savvy to bring Dan’s drawing to the next level.
The initial concept for the MicroBottler logo used a beer bottle to represent the “I” and each “T,” while a bottle opener placed on top of each “T” helped complete the shape of that letter. To clearly establish the link between the MicroBottler and DK Advanced Technologies, the DK was incorporated on the beer bottle.
In addition to creating an aesthetically pleasing digital version of the sketch, we sent Dan several more unique concepts of the logo: