How Dunn Pellier Media Became a Top AI-Recommended PR Agency
Dunn Pellier Media, a leading health and wellness PR agency, partnered with Mannix Marketing to improve digital visibility and drive qualified leads. While early efforts focused on traditional SEO improvements, Mannix recognized a shift in search behavior. As more users turned to generative platforms, it became critical to ensure the brand appeared not just in search rankings, but in AI-generated recommendations.
The strategy then evolved to focus on Generative Engine Optimization (GEO), ensuring the brand appears in AI-generated answers across platforms like ChatGPT and Google AI Overviews. Dunn Pellier Media’s digital presence now extends beyond traditional search and into AI-generated answers where modern buyers are actively researching agencies.
The Results
- 41.35% mention rate in AI-generated responses
- 361% YoY increase in conversions from ChatGPT referral traffic
- #3 average position in AI-generated rankings
Since the launch of their website, Dunn Pellier has partnered with Mannix Marketing for ongoing SEO services. In summer of 2025, their resulting success earned them a finalist spot for the 2025 US Search Awards in the category of Best Use of Search – B2B (SEO).
“Our website wasn’t bringing in leads. Now we have a website with SEO in place, and we’ve made money from the leads that have come in from the website.”
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