How a Manufacturing Company Cut Cost Per Lead by 43% With Google Ads

Granite & Marbleworks is a designer and manufacturer of natural and engineered stone countertops, vanities, and custom stonework for residential and commercial settings across the Capital Region and beyond. They partnered with Mannix Marketing to launch and manage a Google Ads campaign built to drive more qualified leads at a lower cost.

The results speak for themselves. Year over year, conversions rose by 76% and cost per conversion dropped by 43%. Mannix refined targeting through negative keyword management, monitored campaign and search term performance, and identified high-value opportunities across granite, quartz, and general interest campaigns. The result is a more efficient account that delivers more leads without increasing spend.