Website Redesign Increases Unit Occupancy
Oak Park Apartments manages nearly 1,600 apartments across 98 buildings in the Chicago area. Their previous website struggled to support this scale. Listings were difficult to manage and the overall experience did not reflect how renters expect to search for apartments today. Oak Park Apartments enlisted Mannix to fully rebuild the site’s architecture, functionality, and code base, while carefully preserving critical data and search visibility.
The Results
- 18% Increase in Organic Search YoY
- 28% Increase in Conversions YoY
- 7% Increase in Average Engagement Time
To address usability issues, the website redesign enhanced the site’s Google Maps integration, creating a more responsive, interactive experience that allows users to visually explore available apartments.
Alongside UX improvements, the site was rebuilt on a faster, cleaner code base that significantly improved performance and technical SEO. Following the launch of the site, statistics validate the success of the implemented changes. These gains reflect a site that not only attracts more qualified users, but also keeps them engaged and successfully guides them toward action.
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