Senior Living Website & SEO Drive 1,093% Organic Growth & 3x Tour Requests
Shaker Pointe needed a website that better communicated what sets its 55+ independent living community apart while making a complex decision easier for prospective residents and their families. With multiple residence options, amenities, financial models, and lifestyle offerings to explain, the site needed to organize a large amount of information without overwhelming visitors.
The Results
- 1,093% increase in organic search traffic
- 307% increase in website form submissions
- 53% improvement in average keyword position
The Approach
Mannix Marketing created a modern, easy-to-navigate website centered around the prospective resident journey. The new site gives visitors clear paths to explore Shaker Pointe and Parkland residences, floor plans, amenities, pricing and community life, while strategically incorporating opportunities to schedule a tour and connect with the Shaker Pointe team.
Accessibility and usability were also important considerations for an audience that includes older adults and their families. The site combines large-scale imagery and lifestyle-focused storytelling with practical resources, detailed floor plans, virtual tours and clear calls to action.
The Results
The finished website gives Shaker Pointe a stronger digital platform for showcasing both its residences and the lifestyle that makes the community unique. It also provides a foundation for ongoing SEO and content marketing, with dedicated, search-focused content around independent living, amenities, floor plans, pet-friendly living and other topics prospective residents are actively researching.
Partner with Us Today and See Your Business Thrive Online
Ready to get started or want to learn more about how we work with clients? Let’s get it scheduled.