Resort Redesign Increased Bookings: 100% Booked All Summer with Rental Revenue up 8%
Takundewide Cottages on the east shore of Lake George features 21 acres of land in the Adirondack Park and 700 feet of lakefront property making it the perfect “home away from home.” For over 60 years Takundewide Cottages has been the Lake George destination for family vacations, weddings, reunions and romantic getaways.
- 8% Increase in Revenue
- 100% Booked for the Summer Months
- 2x More Organic Search Traffic
Calls-to-action throughout the site encouraging visitors to check availability or request a reservation ultimately leading to a booking. The redesign gives each cabin its own slideshow gallery, a brief description, individual rates and a user-friendly availability calendar all on the same screen to help the customer find the perfect cabin at the right price.
Takundewide Cottages came to Mannix Marketing looking to revamp their website look, feel and function. They had no idea this face-lift would dramatically change their bookings!
- Traffic more than doubled!!!! 104% increase based on total sessions
- Unique visitors to the site increased 123%
- Page views increased 67%
- Pages per session and time on site lowered but that means they found what they wanted quicker
- Bounce rate decreased
- Traffic from LakeGeorge.com TRIPLED!!!!
- Traffic DOUBLED from organic search
Our gross rental revenue was up 8%. And our rental rate also improved—we were 100% booked from June 24 – September 6 and had a robust spring and a good fall. We actually had fewer properties to rent this year so we were expecting a small decrease in the rental revenue. However, our results surpassed our expectations. We found the process of working with your firm to create the web page very collaborative and obviously successful!
| Takundewide Lakefront Resort and Cottages