If you are creating an ‘About Us’ page on your website, you may be confused as to what to put on this page. Don’t be afraid of this blank canvas – embrace it! Think of this page as an extra area to voice why YOU are the best at what you do, while also personalizing this space to make others feel welcomed. Even though you may be a bit reluctant to write about yourself or your company, know that this page could potentially increase your conversion rate. Intrigued? Ok then, read on.
Let’s be serious here, when you think ‘About Us’, you may think boooring. But, for those actually clicking on the About Us page, they really are interested in YOU and want to get to know you a bit more. Don’t play hard to get, rather showcase your product or services and give the user what they want. Provide detailed information about your company, highlight some stats, provide customer testimonials, or simply talk to your client. Know your audience.
Unfortunately, many businesses just create a quick blurb about their company or themselves and simply post it on the page, missing a host of not only bragging possibilities, but also excellent search engine optimization opportunities that this page presents. Especially if you have a small business, this page can give you added weight when it is utilized as an SEO tool rather than just an informational page.
There are several things to keep in mind when you are creating your ‘About Us’ content:
- Meta information: Always create keyword-rich titles and descriptions, and choose relevant keywords just as you would for any page of your site. Create stickiness to these tags, enhancing catchy clickability.
- Keywords: This is a good place to include some keywords that are not your most high profile. Work them in logically and make them flow.
- Linking Building: Linking with anchor text to some of the dominate pages is key. The ‘About’ page lets you create prominent links to deeper pages, such as your Directions page, your Site Map, Contact Us page, etc. (And don’t forget to link back to your ‘About’ page from other locations throughout the site!). Facilitating movement and flow within your website will ultimately help your user’s experience.
For small or medium size businesses, it is often true that less is more when you are creating content for this page. Be brief, focused, stay succinct and make it fun! This really is a perfect place for you to showcase what makes YOU unique and explain what your strengths are.
Still need help? Contact the SEO team at Mannix Marketing, Inc.! Good luck and go ahead, brag a bit 🙂