Video Checklist: 5 Things to Check When Reviewing a Video Project

When you work with a videographer, you are the producer. Feedback is essential in creating a cohesive video for your website.

Use this checklist during the review process to ensure that you are on the same page with your videographer. The first cuts of a video are not perfect but you can help by offering the necessary feedback.

Here are 5 things you should check when reviewing a first cut of a video project:

  • Music – Make sure the music in the video portrays the mood you want for the video
  • B-roll – B-roll is the filler footage that often overlays dialogue or makes up short montages. Make sure the b-roll is the best it can be. Many of these shots can be cropped or swapped out with other b-roll.
  • Contact Card – What contact information do you want to include? If your company’s contact information is included in the video, make sure to double check that your contact details (such as a phone number, address, or email) are correct. Likewise, if you’re using associated website annotations in your videos, it’s important that the links are directing viewers to the right pages on your website so they can quickly and easily act on your calls-to-action.
  • Dialogue – Often a short one minute video will be edited down from a 15 minute interview. What are the three most important topics you wanted to cover in the video? Did you write a short video script that helps convey those topics? Remember, a quick one minute video probably won’t cover everything you thought was important.
  • Your Logo – Make sure your logo makes a frequent appearance in the video. Are you using the most up-to-date version of your logo? Make sure to supply the best resolution logo you have.

Tip: Typically, videos for the web will not be heavily branded. Branding changes and so does the website design. Having a video that can capture the flavor of your business without being outdated when a website redesign happens is a perfect web video.

If you have any questions about video, give us a call! 518-632-4074

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.