How often should I update my website?

Keeping your website up-to-date with fresh information is great for two main reasons: First, your website visitors get bored very quickly- they need something new to keep them engaged with your message. Second, the more often you update your website, the more often Google will visit your website to crawl and index your new content. In essence, Google likes to see that your website is alive and pumping out fresh information!

How frequently you update your website will certainly depend on your industry, though we recommend giving the content on your pages a fresh update at least once per year. This does not have to be a major overhaul of the existing content- no not at all. Rather, this is going through your website to make sure that your content is up-to-date with what potential customers want to see, and that it accurately conveys your latest offerings. If you currently have a blog on your website, you’re already set-up to add new content on a regular basis.

From a design perspective, your website’s design should be updated every 5-6 years to maintain an edge over your competitors and stay current with the latest trends in web design. The way people interact with websites is always changing, which means that your website’s design needs to meet their ever-evolving needs!

Questions? We love them! Give Jeremy a call or drop him a line today (he’s ready, willing, and Abel!) 743-9424 ext. 212!

About Sara Mannix

Sara Mannix founded Mannix in 1996 with a goal to get clients found on the web through organic search engine optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, conversion rate optimization, SEO-friendly website design, paid advertising (PPC). Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (,,, and etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions every month.