What kind of information do we post on a blog?

Depending on your industry, goals, and overall marketing strategy, there are numerous topics you can cover in your blogging strategy.

Let’s imagine that you’re going to use your blog as a platform for educating customers about your products and services. A great way to fulfill this purpose is to write articles that answer your client’s most frequently asked questions.  Since each response can be its own blog post you will always have something to write about for the next article!

Now, let’s say you want your blog to have more of a PR appeal so you can shed light on your credentials. In this case I’d recommend writing blog articles about recent awards your company has received (and what it took to earn the award), client success stories (and how the client has benefitted from your products or services), new additions to your team, and other major developments.

About Sara Mannix

Sara Mannix founded Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY, in 1996 with a goal to get clients found on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Paid Social Media Advertising and Google Paid Search. Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (Albany.com, Saratoga.com, LakeGeorge.com, and Adirondack.net etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more.

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