Depending on your industry, goals, and overall marketing strategy, there are numerous topics you can cover in your blogging strategy.
Let’s imagine that you’re going to use your blog as a platform for educating customers about your products and services. A great way to fulfill this purpose is to write articles that answer your client’s most frequently asked questions. Since each response can be its own blog post you will always have something to write about for the next article!
Now, let’s say you want your blog to have more of a PR appeal so you can shed light on your credentials. In this case I’d recommend writing blog articles about recent awards your company has received (and what it took to earn the award), client success stories (and how the client has benefitted from your products or services), new additions to your team, and other major developments.