If you’re like many small business owners lately, the economy has got you in the slumps. Things are slow. Business is hurting. The future looks grim. How can you afford to do any extra promotion in a time like this?
It’s not that you have to cut promotion; it’s that it’s time to be more cost-effective in your marketing strategies. If the economy is headed for a recession, we have a choice… dig deep and cut marketing, which will result in a negative downward spiral as fewer new clients are exposed to your business… or choose to fight!
You can fight by improving your marketing and the cost effectiveness of your marketing campaigns. Now, what does that mean? That means taking time to stop and consider if your advertising dollars are being well spent or could be better spent elsewhere. Are you running a radio ad that costs hundreds of dollars and plays only a few times in a day? Are you running a costly newspaper ad that will only be seen by readers of that day’s paper before they’re on to the next issue? Internet display ads generally cost about the same amount of money, but offer a considerable difference in visibility.
When you run online ads, thousands of people will see your ad day and night, leading to more ad impressions. Plus, being on the internet to start, potential customers are already halfway there when they see your ad. By contrast, if that same person were to hear your ad spot on the radio as they were driving home, they would have to remember your web address and consciously reserve time to type it in when they got home. Online ads put clients just a click away. Which ad do you think has the capability to draw more traffic to your website? That’s where you invest the money.
The old-fashioned hit-or-miss advertising on the radio, in the newspaper and through other traditional media can be a great way to supplement your marketing strategy during times of surplus, but for many, it just doesn’t make sense when times are tight. It’s no secret that internet marketing is the most cost effective way to get in front of your target audience around the clock; it’s the most affordable way to market your business year round.
I truly believe that we are the most affordable online marketing company for the quality of services that we offer, and our commitment is to your success through cost-effective, smart pay-per-click campaigns, search engine marketing, e-marketing and our regional guides that will help you weather the storm of the recession. But don’t take our word for it. See what our clients say about us with their testimonials sprinkled throughout our site.