fAre your email newsletters losing their pizzazz? Email is the most effective digital marketing channel to connect with your customers. With 85% of adult Internet users on email, it outranks Search Engines and Social Media in popularity. A well-crafted email newsletter can drive traffic to your website, boost sales, and grow your social media following. If […]
Tag: internet marketing
Internet Marketing 101 – Tips
Think Internet marketing is only for optimizers? Think again. While we do obviously recommend hiring a specialist for search engine optimization services, there are still many steps you can take to market your website yourself. The following tips will help you get the most from your website.
Link Exchange Pages – The SEO Dinosaur?
Building the list of quality incoming links to your site is extremely important in bolstering your websites ‘weight’ and validity with the search engines. For a long time, links or resource pages were an important component of successful SEO. As an SEO specialist, I used to see countless linking requests in my inbox every single […]
New Year Roundup – 10 Helpful Posts From The Past Year
Happy New Year! Out with the old? Not quite yet! Here’s a look at our new year roundup, which includes 10 blog posts from the past year that are still just as helpful and relevant today: Internet Marketing 101 – Tips Think Internet marketing is only for optimizers? Think again. While we do obviously recommend […]
Easy Tips to Improve Your Email Newsletters
Here are some tips from 2013 on how to improve your newsletters: Write your e-newsletter as an email to a favorite client – don’t add graphics, don’t use headers or footers instead just keep it a simple plain text email. You’ll be amazed at the response. I did this last month and received over 70 personal email […]
How to Choose a PPC Firm
We’ve written previously about why paid search marketing, or PPC, can benefit your business. We refer you to that post if you want to learn more about PPC. This post is for those who know they will include PPC in their marketing efforts, and are looking for outside help in getting started and maintaining a […]
HotPot And Your Business: What You Need To Know!
Business owners, and especially businesses that have a brick and mortar presence where customers can visit and purchase your products and services, should take note: Google has revamped its business recommendation tool and repackaged it as Google HotPot. So what is Google HotPot? It’s an extension of Google Places, a Google Product where you can […]
New Google Toy: Google Instant Preview
Google has added another feature to its search engine results pages (SERPS) that is aimed at helping users (searchers) make decisions quicker. This time they have added Google Instant Preview to the results. And you may have seen some of this in action without even meaning to do so. So what is Google Instant Preview? […]
Who Would Google That?!
How would you like typing a serious question about international politics, for example, into everyone’s default search engine — Google — and see in the suggested search box ‘france is set to concede that it is aware of an alien presence on earth by no later than Friday’? In the world of internet marketing, these […]
Why Paid Search Is Important To Your Business
One thing we don’t talk about much in our blog, but that we do an awful lot work on, research for and testing in is Paid Search Marketing (more commonly called Pay Per Click advertising). For most this means Google AdWords or Microsoft Search Advertising (Bing and Yahoo!). And there are a number of reasons […]
CHECKLIST For Our Lake George Clients
Dear Valued LakeGeorge.com Clients, Thank you for trusting us with your advertising. Now it’s time for your internet marketing check-up! As you look forward to the upcoming season, it’s important that you check your listings, make sure you are listed in all the right places, test your emails and check all contact forms. This will ensure […]
Making Customer Reviews a Priority and Part of Your Marketing Battleplan
Customer Reviews Increase Conversions! We know that reviews are an important and featured piece of information, right? And we know that they can have a dramatic effect on conversion rates, right? Yes, we do and here’s how. In July 2009, the Nielson company conducted a study of 25,000 consumers in 50 countries. Ninety percent of […]
The Power of Optimizing PDFs
Are you running out of optimization ideas for your website? Looking for a little bit of inspiration to get you back on track? (we know you’re not, but just in case there’s a brain freeze today we thought we’d ask) Then we’d like to recommend that you take a look at the PDFs on your […]
Using Social Media: The Do’s and Don’ts of Self Promotion on the Internet
With the onset of social media mega giants like Facebook, LinkedIn and Twitter, it’s almost impossible to really ‘turn yourself off’. We humans love to connect with others and do so by updating our statuses, profile pictures, photo albums and (obsessively) updating our tweets. There is always something to share with our cyber friends…but are […]
Social Media Fatigue: For Real, or Not?
So….you’ve worked hard to garner a bevy of Facebook fans and Twitter followers. You are blogging, Tweeting, Digging, gaining friends and fans and linking everywhere. These online social media environments can create a vibrant, relevant, active platform that will benefit your business in any number of ways. As your network grows, however, you may find […]
Bing! You’re It: Can Microsoft’s Newest Search Engine Rival The Beast?
Bingo…I mean Bing is the latest edition claimed to be the newest, greatest…next best search engine to rival the undeniable king, Google. Bing.com is on scheduled to replace Live. Have you checked this new search engine out yet? Do you like it? Let us know what you think of this latest search platform. I was […]
Penetrating the Google Ten Pack
The Google Ten Pack is considered “prime real estate”. But what is it that those ten sites have that your site might not have? Today we’ll explore some simple changes that will help catapult your site into this section. If these simple changes don’t do the trick, give us a call and we can provide […]
Ads vs AdSense
Recently one of our designers ask me “What’s the difference between ‘Ads’ and ‘AdSense?’” With it being so long since I had to actually articulate the differences, it took me a bit to come up with a simple answer that made sense. Basically I said that Ads is for those looking to promote and advertise […]
A Day In The Life Of An SEO
There’s a split-second buffer before the alarm goes off separating sleep from a warbling mob that stands ready to attack my eardrums with clubs and parade cymbals. In this brief moment, a subtle noise emits like clock radio speakers inhaling. But before the alarm can ever finish filling its lungs to capacity, and quite possibly before I’m ever awake, an arm (connected to my body) […]
The Start of 2009 Is A Great Time To Talk About Goals
With the beginning of a new year, we all tend to feel a sense of renewal. There’s something about being given a chance to do better, to accomplish something more, or to just put a rough period of time behind us. New Year’s Resolutions are the perfect example of how Americans view a new year […]
Don’t Stop SEO-ing When the Power Goes Out!
I’m up here in the Northeast where a major snow/ice/sleet/cats and dogs storm just plowed through. Hundreds of thousands were without electricity and one point or another, and tens of thousands are still without. That got me to thinking – if I showed up to work this morning and there was no power, what could […]
Tis The Season To Get Organized!
Whatever you do, do not open my bedroom closet door! I should have a “Beware” sign as a warning that what you will find lurking inside is not pretty. Shoes scattered about, summer clothes mixed in with winter clothes, “fat jeans” everywhere and dirty laundry on the floor. It’s a mess! I couldn’t navigate efficiently […]
Please Don’t Mention The Economy
If you’re like many small business owners lately, the economy has got you in the slumps. Things are slow. Business is hurting. The future looks grim. How can you afford to do any extra promotion in a time like this? It’s not that you have to cut promotion; it’s that it’s time to be more […]
Optimizing your Contact Us Page For Higher Conversions
Most web visitors are coming to your website to obtain information. They came to your site, loved what they were seeing, and navigated throughout the site and YES! They came to your Contact Us page. You’ve almost got ‘em. Now it’s time to clinch the deal. Here are some simple guidelines to follow to make […]