10 Creative Ways To Market Your Business With Instagram

“First off, what is Instagram?”Instagram logo

Instagram is a free photo sharing app that allows people to share their life through pictures! Snap a photo with your mobile phone, add a special effect if you wish, then instantly share it over the web. Currently, there are currently over 80 million users and counting.

“How much is Instagram?”

Zero. Nada. Free! Just download it in your App Store on your smart phone.

“How exactly can my business benefit by using it?”

There are lot of ways your business can benefit from Instagram. It’s an easy (free!) way to get your business in front of more eyes – 160 million to be exact. Mobile photo sharing is one of the fastest growing social media trends and it’s a great way for people to experience your brand in a unique way. Let’s take a look at a few examples of how to market your business with Instagram.

10 ways to market your business with Instagram

1. Show Off Your Products

If you got it, flaunt it! Show of those awesome products of yours. “Mobile-window shopping” as they call it, is on the rise. Get those products in front of people!
Starbucks holiday cup

2. Better yet, show off the RESULTS of your product

Show off what your products can do. Drink Red Bull – it gives you wings!
Red Bull Instagram photo

3. Showcase your Services

Got a service oriented business? Show your customers enjoying a service you provide, or some of the supplies or equipment involved with it. For example, if you’re a Day Spa, show pics of that luxurious honey scrub you use in your massages. Or if you are a trainer, show you training in action on different machines.

4. Show How Your Products are Made

Use Instagram to show every intricate detail that goes into creating your awesome product! Here is an example of how Oliver Winery corks their wine bottles.

How To Market Your Business With Instagram

Here is the beginning of awesomeness – the beans at Starbucks Corporate Headquarters!

Starbucks Instagram photo

5. Behind the scenes action:

People love “behind the scenes” photos. Make your followers feel like they are there experiencing it with you. Here is an example of Cartwheels Gymnastics showing their little tumblers in action!

cartwheels Instagram photo

Behind the scenes photo shoot at Nordstorm:

Nordstrom Instagram photo

6. Give a Sneak Peek

Everyone likes to be the first to know! Got a new product coming out? A new store front? Let people know about it, and create some anticipation!
Helmut Lang storefront

7. Introduce Your Employees

Introduce your fans to the people who make your company what it is!  Not only will your employee enjoy the recognition, but the followers will also get a chance to see the people “behind the curtain” who make the magic happen. Make sure to share a little about each employee in the caption!
Maura Bannon

8. Show your office/workspace

Ever wonder it’s like to work at Google? I don’t know about you, but I would love to see what it’s like to work on the oh-so-famous Google Campus! Give people a little peek as to what it’s like to work in your office or work space.

9. Take us with you on an event

Going to a conference or community event? Take your followers with you!
Seattle Sounders at LAX

10. Take pictures of Specials

Get out the milk! This is Baked by Melissa Cupcake Special of the Month!

Baked By Melissa cookie photo

As you can see, Instagram is a great way for people to experience brands in a different way. It elicits emotions that people may not have been experienced through text alone. Use Instagram to give your business extra visibility. Afterall, it’s easy, fun, and FREE!

What do you think of Instagram Marketing? What creative uses of Instagram have you seen from your favorite brands? Leave your comments in the box below.

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.