Google Now Supports Schema Markup For Organizational Logos

Yesterday, Google announced in their Webmaster Central Blog post that they were launching markup support for your organizational logos. If this is selectively pulled into the general search results, it should have a positive affect on your website’s click-thru-rate (CTRs). You’ll see more traffic. This newly supported markup should also convey your preferred company logo vs. letting the search engine decide for you.

If you haven’t thought about using Schema before (yes, that’s a real word), now’s definitely a good time to make sure you have the proper markups installed on your website or blog. If you need help adding the code in or determining what’s best for your site, good luck! Kidding – just let us know and we’ll be happy to sit down with you to go over all of the markups that Google supports and how they can benefit your bottom line!

Sample code:

<div itemscope itemtype="http://schema.org/Organization">
  <a itemprop="url" href="http://www.example.com/">Home</a>
  <img itemprop="logo" src="http://www.example.com/logo.png" />
</div>

We’ve yet to see the organizational logo in actual search results, but did get a glimpse of what it could look like using the Rich Snippet Testing Tool:

Organizational Logos in search results

About Sara Mannix

Sara Mannix founded Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY, in 1996 with a goal to get clients found on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Paid Social Media Advertising and Google Paid Search. Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (Albany.com, Saratoga.com, LakeGeorge.com, and Adirondack.net etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more.