Linkedin Company Pages: Best Practices

Looking for the best ways to optimize Linkedin company pages? Whether you’re one of those businesses who have had their Linkedin Company pages for awhile or you are just getting started on Linkedin, chances are there are a few things you may be overlooking. (Note: we will NOT be going over the qualifications for creating a Linkedin page in this post). Here we have put together a collection of “Best Practices” for Linkedin company pages, and we hope you are able to put them to good use for your business!

HOW TO EDIT: You can access the fields mentioned below and more using the blue “EDIT” button on your company page when you’re logged into your personal account. (Note: there is no way to login as a page or use Linkedin as a page). When you are done making changes, scroll up to the top right and click the “Publish” button.

Fill Out The Basics

Sometimes stating the obvious is necessary because there are businesses out there that will forget to input one or more of the following:

  • Company Name: Be short and sweet, leaving off the LLC, etc.
  • Company Description: Here you can list your full company name, go into detail about your company history and qualifications, etc.
  • Page Admins: If there are others at your company who you want to give access to make changes and post updates to the company page, you can add them in. Note: You can only name admins from your current connections.
  • Company Specialties: List the skills and services your company has to offer. This is a great way to ensure your company gets found in the Linkedin searches by professionals who are looking for your services.
  • Company Website URL: This is one of the most important things to add so that visitors to your Linkedin company page can find more detailed information on your business.
  • Company Location: Put down where you’re located! You can add up to five different locations if applicable.

Add Your Images

Linkedin Banner Image

Similar to Facebook cover photos, Linkedin banner images can be added to company pages, and these add visual interest and branding to your business page. Things to note when uploading an image:

  • Image dimensions: 646 x 220 pixels (or larger)
  • Files types accepted: PNG, JPEG, or GIF
  • Max size: 2 MB
  • Note: You can crop your image once it’s uploaded
  • Tip: See our list of 20 Best Sites For Cheap or Free Graphics

Linkedin Standard Logo

Similar to Facebook profile photos, Linkedin’s standard logo appears at the top of your company page. Some things to keep in mind:

  • Image dimensions: 100 x 60 pixels
  • Files types accepted: PNG, JPEG, or GIF
  • Max size: 2 MB
  • Note: Your image will be cropped to fit standard logo dimensions

Linkedin Square Logo

When you set your Linkedin square logo, you are specifying how your logo appears in your connections’ news feeds when you post updates. Things to note when uploading your square logo:

  • Image dimensions: 50 x 50 pixels
  • Files types accepted: PNG, JPEG, or GIF
  • Max size: 2 MB
  • Note: Image will be resized to fit square logo dimensions

Here’s what our page looks like all decked out:
linkedin screenshot

Add Your Products & Services

Whether you are selling insurance or vacuum cleaners, Linkedin allows you a robust products and services section where you can provide and display details on your products and services, including:

  • Product / Service name
  • Accompanying photo
  • Robust description
  • Bulleted list of features
  • More info link
  • Disclaimer
  • Special offer associated with that product / service
  • Video
  • And more

Once you have your products and services filled out, there is the option to request recommendations. DO THIS! If you have connections who have personal experience with your company, you may find they are surprisingly willing to offer word-of-mouth recommendations for your services… and it can’t hurt to ask.

Share Updates

When you’re on your company page, there is a box that says, “Share an update.” Here you can provide value to give people a reason why they want to follow your company. Post often, maybe once every day or two if possible. This helps keep you top-of-mind for your followers. You can also target your posts to keep them relevant if they only apply to certain audiences. Some post ideas include:

  • Company news
  • Industry articles
  • Insider tips
  • ‘Fun’ posts that show you are human
  • Meaningful quotes
  • Humorous posts
  • Upcoming events
  • Special offers
  • New product releases
  • Relevant photos
  • Etc.

Get Your Link

When you search and click on your company via Linkedin search, you will likely end up landing on your company page via a link that is not so easy on the eyes. For example, our link is https://www.linkedin.com/company/103982/?trk=tyah

If you’re looking for something that’s easier to remember and share, there is a secret link recipe:

http://www.linkedin.com/company/ + your company name separated by hyphens

So for example, we added our company name as Mannix Marketing. That means our link is https://www.linkedin.com/company/mannix-marketing. This is why it’s important to keep your company name field as short and sweet as possible (as mentioned above) because that is what Linkedin uses to auto-generate your company page url. Once you have your “easy on the eyes” link, you can more easily promote it.

Promote, Promote, Promote!

After you have your Linkedin company page all set, you’re not done yet… you can now show it off! Just as you promote your Facebook page across your business materials, do so with your Linkedin profile. Your goal here is to gain as many followers as possible. People can follow your updates when they visit your company page and click the yellow ‘Follow’ button (don’t forget to do this yourself, too!). Here are some ideas for promoting your page to get you started…

  • Edit your personal Linkedin profile, under “company name” begin typing and select your company page as it appears
  • Add a link from your email signature
  • Include on your business cards
  • Cross promote from Facebook, Twitter and your other social profiles
  • Add a link to your ecampaigns
  • Send out a dedicated eblast asking your subscribers to connect with your new page

There you have it, the best practices for Linkedin company pages… is there anything else you would add to this list?

 

Related Reading:
15 Ways To Get More Facebook Fans
Twitter Vocabulary 101 – what you need to know about MT, RT, @, FF and Verification

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.