This Saturday, November 26th is the Second Annual Small Business Saturday. This is a day dedicated to supporting small businesses during the unofficial launch to the holiday shopping season. The Saturday following Black Friday is, after all, one of the busiest shopping days of the year. So if you are a small business, you will want to do what you can to take advantage of this national campaign!
To help you promote your small business there is a website with some nice marketing tools. SmallBusinessSaturday.com has tools that may be of use to your business including:
- Printable signage to put in your store window
- An email you can send to your client list promoting the day
- Content for your Facebook Wall and Twitter Feed
The idea behind Small Business Saturday is that if each customer buys just 1 item from a small business, it will have an enormous impact on small business as a whole. And consumers do want to help small, local businesses for a number of reasons: local jobs, their local economy and the uniqueness of many local business products.
So take advantage of this nationally promoted day (you have seen the commercial, right?) and some of the promotional tools available to your small business to increase sales and traffic for your business. And once Saturday passes, start planning for next year’s Small Business Saturday to drive even more sales.