Maybe you have heard of Google Tag Manager. Maybe you are looking for an easier way to make some adjustments to your website so you can better measure traffic and visitor behavior without having to go through your webmaster. In either case, in this article I will explain exactly what Google Tag Manager is, how […]
Tag: google analytics
How to Link Your Google Analytics to Your Google Ads Account
The idea behind linking your Google Analytics account to your Ads account is that it helps you analyze where people who click on your ads go once they reach your website. This information is useful because it can assist you in improving your ads and your website. Let’s get started! The first step is to […]
Dissecting the High Bounce Rate
A high bounce rate is defined when a web site visitor only views a single page on a website before leaving. This visitor does not view any other pages on the site – it is a one page session. There is no industry standard minimum or maximum time by which a visitor must leave in […]
Tracking Page Load Time With Google Analytics – The Importance Of Speed!
When Google Caffeine was released, we rediscovered the importance of page load time …among other things. And maybe it’s not as important as content relevance, but Matt Cutts did say, “…Relevancy is the most important [ranking factor]. If you have two sites that are equally relevant… you’d probably prefer the one that’s a little bit […]