The Importance of Title Tags

The Title Tag is an HTML coding used to sum up the contents of your web page in one thought. The Title is the first object that Search Engine Spiders see and is also displayed as the hyper-linking text in the Search Engine’s results.

The title is the most important tag on your page for both your visitors and for the Search Engines, and you should pay particular attention to this tag when considering placements and ways to lure in visitors.

As far as the Search Engines are concerned, the title of your web page is one of  the most important parts, and all Search Engines support the Title Tag. Because the Search Engine Spiders see this tag first, and because it’s the most important line of code in your document, you should make it the first line of code following the <html> and <head> tags.

Use appropriate, page-related keywords in your Title Tags. Placement can be important, so where possible, use the keyword phrase near the beginning of the title. Avoid using the keyword phrase as the only elements of the Title Tag.

<title>Keyword Phrase</title>

It’s not very interesting to users, and it doesn’t look so hot in the Search Engine’s eyes either.

<title>Avoid Using The Keyword Phrase, The Keyword Phrase, The Keyword Phrase, The Keyword Phrase More Than Two Times In Your Title – It Will Start To Resemble Spam</title>


Word the title for the user, not the Search Engines. Use a sentence or speaking format, and remember, the purpose of the title is to tell what is on the page. Be creative and think of ways to include your keywords that users are searching on with a description of what is on the page, or what’s in store for them should they decide to click.

Keeping your titles readable, inviting, and with the correct use and placement of keyword phrases will give your web page a huge first step toward gaining desired placements and visits.

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include,,,, and, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.