How To Target Twitter Followers Who Actually Might Buy Something From You – Part 1: Who To Target

Making Money With TwitterYou’re an individual or business that wants to create additional revenue streams through this thing called, social media {soh-shull mee-dee-yuh}. You hear that Twitter is freaking AWESOME and you need to get in on some of that AWESOMENESS before it dries up into stinky yellow pit stains.

So What Do You Do?

You do like every other sheep in the pasture and you set up your account. You write something witty like, “Just setting up my new Twitter account, can I get a Twitness?” Then you find the best looking headshot (or logo) that you can find. Now what? You follow people you know, and you also start to gather NEW followers (mostly by those who’ve discovered the secrets of gathering 1000s of followers, yet oddly, they themselves have only acquired a few hundred… just Do-Gooders passing on their Goodness). So then you think to yourself in the most mathematical of ways… “if I had a crapload of followers, I could sell a ton of stuff”.

Bottom Line, You Want More Followers

Having a lot of followers on Twitter can be good. The problem is that simply having a lot of followers is NOT going to make you any more money. If you don’t have the right audience tuning in, you will end up wasting a lot of time without much gained.

So Who Do You Follow?

It is important to take an active role in seeking out new followers, but if you really want to start collecting a target audience, you need to do a little bit of work… more than just clicking to follow everyone, willy-nilly style.

Who’s your target audience? For this example, let’s say you have a website that sells all kinds of shoes online. Let’s also say that you have a physical store in a specific location, Rochester NY (where I hang my hat). So the people in your target audience are either:

  1. People who love, need or use different kinds of shoes
  2. People who live in or near Rochester NY…and when you overlap these two sets, you get… 
  3. People who love, need or use different kinds of shoes and live in or near Rochester – those most likely to buy from you…in addition, you may also want to target…
  4. Industry peers (competitors) to share knowledge and peruse & pursue their established lists of followers. 

Now you know who you need to be in your audience… the next step is how to go about actively finding these people (as well as how to be found by them).

Stay tuned for the next installment, that I will call… Part 2: The Wrath Of... okay, it will probably just be called Tip #1: Using “Find People” To Find And Be Found. Anyway, it will be AWESOME!

About Sara Mannix

Sara Mannix is the CEO of Mannix Marketing, Inc., a Digital Marketing Agency headquartered in Glens Falls, NY. She founded Mannix Marketing in 1996 with a goal to get clients "found" on the web through organic Search Engine Optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of nearly 30 specialists, still operating under the tagline "We Get You Found On The Web." This multifaceted company is an industry leader, specializing in organic SEO, Conversion Rate Optimization, SEO-friendly Website Design, Online Advertising, Social Media and more. Mannix Marketing also has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, which include Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, CliftonPark.com and Adirondack.net, reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions more on Facebook, Twitter, Pinterest, LinkedIn, YouTube and more.