Non-Profit Legal Organization Sees 87% Increase in Google Organic Clicks After Web Redesign

The Hudson Valley Justice Center is an organization that provides free legal counsel for poor and low-income individuals. The non-profit turned to Mannix Marketing to design and develop a website that is reflective of the organization’s mission and branding, user-friendly, ADA compliant, and connected them with more people in need of their services.

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The Results

  • 87% Increase in Google Organic Clicks During First Month
  • 82% Increase in Conversions During First Month
  • 212% Increase in Calls During First Month

The goal of the new website design was for the HVJC to have an SEO-friendly, responsive site that will help connect more people who need their services with the organization. Mannix Marketing and HVJC worked together to design a site that is modern and provides visitors with clear direction on what actions to take on each page. Mannix Marketing used SEO best practices as they developed the site on WordPress. Content that highlights the unique services the HVJC offers was populated within the WordPress content management system (CMS). This content, which clearly communicates to the audience why the HVJC is so important, was then optimized to provide further value to site visitors and search engines.

The impact the new WordPress website had on the HVJC was immediate:

  • 87% increase in organic clicks from Google during the first month
  • 165% increase in impressions from Google during the first month
  • 82% increase in conversions during the first month
    • 212% increase in click to calls
    • 47% increase in form completions

Our company has been using Mannix Marketing for a while now and we’re incredibly happy with them. Not only did they help in the rebranding/restructuring of our website, but offers SEO assistance to help our brand reach a larger audience. We’re a non-profit organization and Mannix is willing to work with us, which is always appreciated. We will continue our partnership with Mannix and recommend them to anyone looking for a marketing agency.

Tia Fabi | Hudson Valley Justice Center