Driving traffic to your website with that great online video is just half the battle. You have to make sure your next video content marketing strategy doesn’t break the bank. Here are 5 things to consider when planning for your online video.
Typically, one location shoot will be enough for a website video. Adding more locations will affect the price of the project. Think about whether the extra locations are necessary for telling the story of your business.
Scripts and voice-over add an important depth to your video but can also add to the price if you are collaborating with the videographer. If you are a confident writer, write the script yourself! You know your business better than anyone else does.
If you’d like to learn more about writing a script for your next short video, then check out this article on the 5 Secrets to Writing a Killer Short Video Script.
3) Creative Commons Music
Adding music to your video is a must. However, paying upwards of over $100 for a single song can put a huge dent in your marketing budget.
If you are creating a series of videos which use the same music and you want the freedom of having the music license, then consider investing in a royalty-free license for a particular song. You can use sites such as Jamendo to purchase music.
For a free option, consider getting music under the Creative Commons license (websites such as Incompetech) – just watch out for Non-Commercial Creative Commons licenses as you cannot use this music for any commercial video.
For more information, check out the complete guide to Creative Commons licenses.
If your video calls for multiple shoot locations but you want to save money, then simply use some photography in your video.
Title cards can be created to illustrate a specific region or event you want to highlight. If you have professional pictures of your business, use them! This will cut down on production time.
You don’t need to hire actors, build sets or shoot a professional commercial to get your point across on the web. Most videographers will charge by the hour and define a set amount for shooting the video.
Make sure you have made arrangements ahead of time for actors (typically your employees and valued customers), location and talking points for the interview or the script memorized. This will make the production process smooth and will give your videographer more time in the editing booth.
Interested in video services? Check out the full gamma of video services at Mannix Marketing. Got a question? Give us a call, we are happy to help. 518-632-4047