Presenting at conferences and seminars is a great way to market your brand, promote thought leadership within your niche, and establish new connections within an often rare and intimate personal setting. When leveraged with the proper online tools, your presentation materials can act as source of evergreen content for your inbound marketing efforts long after the presentation has been delivered. Today’s post will show you how to optimize your presentations using SlideShare and Bit.ly, along with a unique blogging tip to help you stand out in the search engines!
Leveraging SlideShare and Bit.ly to Optimize Your Presentations
With your presentation now available on SlideShare this expands the digital reach of your content to a highly trafficked social sharing platform.
But there’s still another opportunity to extract value from your presentation materials…
Tying Your Presentation to Your Website
While the presentation will reside on your SlideShare profile we all know that one of the the primary goals of SEO and content marketing is to drive qualified searchers directly to your website. In order to get people to your website, it needs to show up in search and social channels when people are looking for your presentation.
One of the best ways to help your presentation content get found is by writing a post about the presentation on your website’s blog, and then embedding your SlideShare presentation directly into the post (just like the embedded presentation within this post!).
Benefits of Posting your SlideShare on a Blog
Blogging has an array of benefits to your business from an inbound marketing perspective. Knowing what topics to cover on your blog can be a challenge- however, your conference presentations definitely warrant a fresh post topic. Here are a few specific benefits that come from incorporating your SlideShare presentation into your blog:
1. Fresh, Quality Content for Search Engine Optimization: That’s right- by blogging about your presentation you are showing search engines that you have something of value to say about hot topics in your industry. In addition, the presentation probably has a lot of the keywords for which you’re trying to rank higher, which can improve your competitiveness for those search phrases.
2. Market Your Business: Keep your current and prospective customers in the loop with the latest happenings, while showcasing your prominence in the industry.
3. Authority through Authorship: Authorship and other special markup languages can add a major visual appeal to your website content when it appears in the search engines. The more articles you post to your company’s blog, the more content Google can attribute to your Author profile.
For those of you who happen to have an Author profile connected to your company’s blog, your content has a better chance of standing out in the search engines as the special markup language displays your author profile next to your listing in the SERPs.
Now, when people perform a search for content related to your SlideShare presentation, your Author photo has an opportunity to show up in the search engine results page, potentially resulting in a higher click-through-rate.
What Other Tips Would You Recommend?
This is just one of many strategies designed to extend the life of your content and improve your inbound marketing efforts. What other strategies have you found helpful for marketing your content?