Importance of Guest Blogging

Have you ever considered guest blogging before?  Do it!  Guest blogging offers many benefits and can even help your business be more successful!  Mary Giella from Lumberjack Pass Mini Golf and blogger for It’s Time to Visit Lake George says “I’m a very chatty person by nature and when I’m writing my blog, it’s just like I’m having a friendly chat with my friends.  My blog gives me the opportunity to let everyone know what is going on in the Lake George area. I love writing it!” Read reasons why guest blogging is important below.


Demonstrate your authority by showing your expertise in an area. After a site publishes your guest blog post, the site is recognizing you as someone they trust to share information. By writing about the area you specialize in, you build your credibility and readers will see you as the “go to” person for information. Ideally, when readers need the services you provide in the future, they will remember you!


Build your brand by guest blogging on websites to increase your exposure. Find popular websites or sites that are relevant to your business and request to add a guest article or blog post. After your guest blog post is published, new visitors will be exposed to your business. This gets your name out to a new audience and helps you brand your brand. No matter what site you guest blog for, putting your knowledge in writing  serves as advertising for you and your business.

Google Authorship

By guest blogging, you can attain Google Authorship, letting Google know who you are! If you are using Google+, you just add the blog post to the “contributor to” section in your bio. This helps you attain Google Authorship, allowing a picture to appear next to your name in search results for each post your write. Google Authorship improves your rankings in Google search results as well as click-through rates.

Improve Your Writing Skills

Guest blogging is a great way to put your ideas in writing. When a site publishes your blog post, you begin to build a portfolio of articles. You may even gets comments that inspire new ideas for things to write about or services to provide.

New Leads

Visitors that read your blog post can turn into new leads for your business. When you guest blog you are networking with new potential leads. The visitors that are exposed to your guest blog post might be impressed with your knowledge and reach out to you for more information about your services. Even if they don’t reach out to your now, they have made a positive association between you and the services you provide. If you are not looking for leads, guest blogging can also help you build relationships and new contact in the industry you work in.

Website Traffic

An important aspect of guest blogging, is the increase in traffic to your website. When you write a guest blog post, be sure to ask for a link to your website in exchange. This link will send quality traffic to your website after someone reads your blog post. An increase in website traffic means more people are coming to your website to learn about your services.

Whether you are looking to gain recognition for your expertise or build your business, guest blogging is a great means for exposure. Wondering how to guest blog? Email a related site and ask to contribute an article or blog post. In return for writing an article, be sure to request a direct link back to your website. This will allow readers to associate you with what they learn in the post.

If you already have a blog, find out how to build you blog readership base!

About Sara Mannix

Sara Mannix founded Mannix in 1996 with a goal to get clients found on the web through organic search engine optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, conversion rate optimization, SEO-friendly website design, paid advertising (PPC). Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (,,, and etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions every month.