How Do You Market Your Restaurant When You Can’t Invite Anyone Inside?

That is the reality that restaurants in New York State and across the nation are facing.

The Challenge

Ravenous, a chef-run restaurant in Saratoga, specializes in custom crepes, poutine, pomme frites and dipping sauces. With dine-in seating off the menu, sales quickly dropped. The owner, David Zuka, needed a fast, effective solution that would keep their food and their business top of mind.

Zuka turned to Mannix Marketing for ideas. We recommended a visual social media promotion that gave locals a reason to purchase while reminding them they could still enjoy their favorite crepes and frites at home.

Anatomy of a Post

ravenous social media post on Saratoga.com

Give them a reason  — 

  • Missing their favorites
  • 15% discount off online orders

Give them a visual  —

  • Happy Customer
  • Great Staff

Give them an easy way to order —

  • Order here
  • See Menu

The Results

The post reached nearly 37,000, garnering 55,883 impressions, 3,571 engagements and 2,874 post clicks.

In addition, previous diners were quick to comment, attesting to the quality of the food and stating their commitment and support of Ravenous. This attracted new customers who were excited to give Ravenous a first-time try.

After the promotion, Ravenous saw a major spike in takeout orders and business.

“I have been working with Mannix Marketing and Saratoga.com for many years now,” states Zuka. “They have a great ability to help drive business to my website and restaurant and consistently outperform other platforms in the region.”Recently, the ‘temporary normal’ hit and their team was ready and waiting to help in any way they could!” said Zuka. “It started with a fantastic Facebook promo (it reached 37,000 people) that got us out of the gate quickly and the continued support online has been awesome.”

Wondering How To Market Your Business During These Uncertain Times?

We are here for you. Contact a digital marketing strategist to brainstorm your unique strategy today. [email protected]

About Tracy Sabattis

Tracy started working on websites in 1998, back when AltaVista was all the rage, and Google was the new kid on the block. She joined Mannix Marketing in 2000, bringing her love of writing to the growing field of Search Engine Optimization and discovering her true passion for all facets of Internet Marketing, from website design to PPC. In 2009, Tracy left Mannix to join a start-up where she worked with a development team from the ground up to develop a scalable process for creating, organizing and optimizing content, and contributed to the company's business and revenue models as a member of the executive leadership team. In 2014, she rejoined Mannix Marketing and returned to her Internet Marketing roots, the Regional Guides, two of which she helped launch in the early 2000s.