For destination marketing, Facebook Live is an amazing tool – just do it! Especially during this uncertainty, showing people what is going on live is a powerful tool. We believe that our Facebook live posts prior to Memorial Day Weekend had a profound impact on our website traffic (we were up 35% over the previous […]
Tag: restaurant marketing
10 Tips for Marketing Your Restaurant During COVID-19 [Webinar]
Covid-19 has dramatically changed the way restaurants operate and market themselves. Restaurants and craft beverage producers are collectively facing a difficult challenge — you need to convince people, who may or may not know you, to purchase your takeout and remember you when the doors reopen. How do you do this? Not by stopping your […]
How On Earth Do You Market Your Business During COVID-19? [Webinar]
Has COVID-19 changed your marketing? You’re not alone. Every business is unique, but many make a common mistake when times are tough. They stop marketing, instead of changing how they are marketing. There are missteps to avoid, and opportunities that you don’t want to miss. That’s why recently we put on a 45 minute webinar […]
How Do You Market Your Restaurant When You Can’t Invite Anyone Inside?
That is the reality that restaurants in New York State and across the nation are facing. The Challenge Ravenous, a chef-run restaurant in Saratoga, specializes in custom crepes, poutine, pomme frites and dipping sauces. With dine-in seating off the menu, sales quickly dropped. The owner, David Zuka, needed a fast, effective solution that would keep […]
10 Ways To Keep Your Restaurant Top Of Mind RIGHT NOW!
Past experience proves that businesses that market during tough economic times experience significant gains over competitors when the sun shines again. Now is the time to stay visible. Consider a Limited Take Out Menu Have a lot of families looking for meals that feed four? Located near a business with essential employees who are looking […]
30+ Facebook Story Ideas for Businesses
Is your business using Facebook Stories? If not, your page is missing out on the visibility and engagement from the 150 million people using Facebook Stories daily. What Are Facebook Stories? Facebook Stories emerged in March 2017 as Facebook’s answer to capitalizing on the success of Snapchat and Instagram stories. Facebook Stories are short photo and […]
Do Google My Business Posts Matter?
Are you posting on Google My Business? You may think it’s a waste of time to be regularly updating your Google My Business profile with posts, but if you’re not, you’re missing out on valuable opportunities to improve your Local SEO. Below, we’ve recapped what Google My Business posts exactly are and why they’re so […]
Facebook Marketing Strategies for Restaurants
No matter what type of restaurant you own, Facebook is a great way to promote your business. Facebook has over a billion users with many active #foodies who love to follow and engage with their favorite restaurants. The Facebook platform is one of the most efficient ways to reach these users with free business pages […]
Five Easy Marketing Tips To Help Your Business Flourish This Fall
It’s officially summer! For many of us in the tourism industry, that means our busiest season is in full swing. Although you’re likely juggling a packed schedule of work demands and other obligations, there’s one more thing you should put on your summer to-do list: planning your business’s fall marketing strategy. It may seem crazy […]
5 Ways to Step Up Your Email Marketing Campaigns
fAre your email newsletters losing their pizzazz? Email is the most effective digital marketing channel to connect with your customers. With 85% of adult Internet users on email, it outranks Search Engines and Social Media in popularity. A well-crafted email newsletter can drive traffic to your website, boost sales, and grow your social media following. If […]
How to Get More Foot Traffic from Your Facebook Event Page
Whether you own a restaurant, a local shop, or any other type of brick-and-mortar business, Facebook Events are a great way to drive foot traffic to your retail location. With over a billion users worldwide, the Facebook platform can help you reach a vast number of engaged consumers. It is one of the most efficient […]
SEO Key Performance Indicators
Whether it occurs 15 years after a business develops its first website or months before a company’s first website launches, most businesses come to the conclusion at some point that they need search engine optimization in order for their website (and often times business) to succeed. Depending on their situation and resources, they may choose […]
Mannix Marketing Wins ‘Best Social Media Campaign’ for New Way Lunch at Interactive Marketing Awards 2018
Mannix Marketing took home “Best Social Media Campaign” in the Interactive Marketing Awards 2018 competition, in recognition of the agency’s work with New Way Lunch. The award was presented to Mannix Digital Marketing & Social Media Strategist Amberly Rundell at an April 10, 2018, celebratory gala dinner held at the Fort Lauderdale Convention Centre. Rundell […]
Mannix Marketing Makes Shortlist Three Times for Interactive Marketing Awards 2018
Mannix Marketing has made the Interactive Marketing Awards 2018’s shortlist for entries in three different award categories. Mannix was named to the shortlist for “Best Social Media Campaign,” in recognition for work with New Way Lunch, “Best Interactive Marketing – B2B” for efforts with American Heating Company and “Best Interactive Marketing – Retail/E-commerce” for an […]
Looking for a Food Ordering App? Facebook has Your Answer!
Hey restaurant owners, in case you didn’t know, food ordering and app-based delivery systems such as Grubhub and EatStreet are on the rise. Facebook took this trend a step further by allowing users to order food directly from the Facebook platform. This new feature allows users to order directly on a restaurant’s Facebook page or […]
5 Quick and Easy Marketing Tactics for Reaching More Customers this Track Season
The track season in Saratoga Springs is one of the best times of the year for local businesses to get more traffic, leads, and sales. As tourists and locals alike swarm the Saratoga region this summer in search of nearby hotels, restaurants, and attractions, local businesses who promote their deals and offers online can capitalize on that traffic and bring […]
Internet Marketing 101 – Tips
Think Internet marketing is only for optimizers? Think again. While we do obviously recommend hiring a specialist for search engine optimization services, there are still many steps you can take to market your website yourself. The following tips will help you get the most from your website.
How to Promote Local Business…1899-Style
How to promote local businesses has been an essential question for hundreds of years – literally! Today, with digital tourism and hospitality marketing, it is easier than ever to reach thousands of potential customers or clients. But that wasn’t always the case! So how did Lake George become such a tourist hot spot, and how […]
5 Must-Have Website Features for All Hotels, Restaurants, and Attractions
Winter is coming, and for seasonal businesses such as hotels, restaurants, activities, and attractions in the Lake George region this means it’s the best time to start planning your website and online marketing strategy for next season! There are so many factors that play a role in helping you get found online, build trust with […]
Key Takeaways: “How To Promote Your Event Using Social Media”
Yesterday our Social Media Specialist Amberly Rundell took the stage at The Desmond Hotel to discuss the power of social media for the hospitality industry! The audience members included event planners and hotel sales managers interested in learning how to attract more people to their event and venues using social media. Topics covered included contests, how to […]
How Can Citations Help Your Local SEO?
Of the many factors that can affect local SEO for businesses large and small, one of the most frequently overlooked is “citations.” Whether you have many citations or only a handful, strong citations can help grow your rankings in the search engines for location-specific keywords and attract more potential customers. Learn more about citations and […]
Facebook Users Can Now Subscribe to Follow Events
Facebook now lets users subscribe to events! This feature allows users to opt in to be notified when their favorite business (or band/restaurant/artist, etc.) hosts an upcoming event. So for example, let’s say I was a fan of local band “Gravity” and I wanted to follow all of their gigs. To subscribe, I would visit their event page […]
How To Reach Mobile Users With Google Ads Search Ads
Are your Google Ads Search ads reaching mobile users? In this article, I’ll delve into why it’s so important to reach mobile searchers and provide tips on how to optimize your Ads Search ads for mobile devices. If you’re new to Google Ads, you may want to start with one of my previous blog posts to learn some of the […]
15 Facebook Timeline Contests Ideas That You Can Use TODAY!
Did you know that businesses can now run contests directly on their Facebook timeline? In the past you would need a third party app to do this, but not anymore! You can now launch a quick contest with a simple status post. Fans can enter by simply liking the post, leaving a comment or posting a […]
What Makes A Great Internet Marketing Blog?
If you follow our Mannix Marketing company blog, you know that we have been sharing our internet marketing brain trust with our clients for, oh, let’s say, the last 7 years or more, and we know what makes a great internet marketing blog. The emerging concept of “inbound marketing” is not new to us at […]
12 Awesome Facebook Tips for Restaurants
1. Collages – Collages are a fun way to show off your food! To create one, download the “Collages” app in your smart phone. It’s free and really simple to use! (Tip: If you don’t have a smart phone, you can also do this online at Ribbet.) 2. Add your Menu to your fan page – Your […]
Hotel reviews and creating a “WOW” Experience
As an online marketer, I’m focused on online reviews and online reputation management – especially for our tourism clients. TripAdvisor and our own review sites for Saratoga Springs, Lake George and the Adirondacks help tourists find the right restaurant or lodging property. But real reputation management starts offline. It starts with your staff, your team, your employees […]
Easy Tips to Improve Your Email Newsletters
Here are some tips from 2013 on how to improve your newsletters: Write your e-newsletter as an email to a favorite client – don’t add graphics, don’t use headers or footers instead just keep it a simple plain text email. You’ll be amazed at the response. I did this last month and received over 70 personal email […]
New Features In Google Ads
For those of you who search in Google regularly, you may have seen some branding changes over the past week or two that offer a stark contrast to the Google that we have become accustomed to – black top navigation bar, the url above the page description on results pages, and no blue in the […]
Get Deals When You “Check In” to a Local Business on Facebook
“Everyone likes getting a good deal, but it’s not always easy to find the right one at the moment you could use one. Imagine that while you’re looking for a new place to try for lunch, you could see offers from restaurants nearby on your phone. On the other hand, I already love Zachary’s Pizza, […]
Online Business Reviews: Blessing or Curse For Reputation Management?
We all know the value of word-of-mouth recommendations in promoting our business, whether you are in the hospitality industry, work as a car mechanic, own a restaurant or have a company looking to attract superior talent to join their ranks. Enter online reviews. Online reviews can come from a host of sources – if you […]
Your Internet Marketing Budget: Cut to the Chase!
Whatever your business: real estate, dining, travel or retail, the economy is certainly making itself known to you in one form or another. Managing your internet marketing budget during this time is a challenge, no doubt about it – you definitely want to get the most from your online advertising dollar. So…how do you decide […]
How To Write A Press Release
Press releases should announce something new or exciting that is going on at your company that you would like to tell the world about. Here are some best practices of writing a press release for your company to keep in mind next time you set out to write. Headline Should Always Be In Active Tense […]
Fighting The Spammers Of Local Search
Recently we blogged about the virtues of Local Search, and specifically some important things to look at in your Google Listing to try and penetrate the elusive Google Ten Pack. It appears that this topic is hotter than we thought. Not only have we received feedback that businesses were wondering how other businesses got listed […]
Google Local Results For Non Local Queries
Google Local is all the buzz with the expansion of local results for non local search queries. What are you talking about? Let’s delve into this a bit more. If you type in a non local search query, Google now shows search results related to your IP address regardless whether you typed in your location […]
Go Loco for Local – The Power of Local Search Marketing
Looking for a pizza shop in your city? Where would you go to search? Just a few short years ago, thumbing through the yellow pages would have probably been your first choice. Nowadays, as the ease and functionality of search engines, web directories and city guides have continued to grow and develop, finding the perfect […]
How and Where to Get Online Reviews to Get Better Ranking and More Business
Roughly 8 in 10 consumers report using online reviews to judge whether a local business is a good business (BrightLocal), which makes this aspect of digital marketing crucial for today’s small-medium sized business. However, getting customers to post reviews where they’ll be seen by potential customers can be tricky given the many online review sites […]