What is Local SEO? Local SEO is a component of SEO strategy that focuses on optimizing your business’s ability to rank for a particular location or region in local search results for all search engines. While Google tends to be the main focus when SEO strategies are concerned, we want to highlight the importance in […]
Category: Local Regional Guides
Mannix Marketing wins Best Professional Business of the Year
Mannix Marketing Inc. was announced as this year’s Professional Business Award winner at the Adirondack Regional Chamber of Commerce 2022 Business Awards Breakfast. Several area businesses gathered at Dunham’s Bay Resort to attend the awards breakfast ceremony as nominees for seven award categories. This event was a reminder of the number of remarkable businesses residing […]
Why Advertise on GlensFalls.com: Grow Your Brand Awareness and Engage Your Ideal Audience
If you’re ready to raise awareness about your business or event in the Glens Falls Region, then look no further than GlensFalls.com (previously GlensFallsRegion.com). Our team is committed to helping clients in Washington, Warren and Northern Saratoga Counties get found online by the right audiences, and we offer a wide range of services and packages […]
How To Market Your Lodging Property During COVID-19 [Webinar]
How do you market your lodging destination when people are fearful about travel restrictions, unexpected cancellations and the pandemic itself? Covid-19 is changing the landscape for how resorts, hotels, inn, and bed & breakfasts market themselves. That’s why recently we put on a 30 minute webinar for local lodging clients to learn tips and tricks […]
10 Tips for Marketing Your Restaurant During COVID-19 [Webinar]
Covid-19 has dramatically changed the way restaurants operate and market themselves. Restaurants and craft beverage producers are collectively facing a difficult challenge — you need to convince people, who may or may not know you, to purchase your takeout and remember you when the doors reopen. How do you do this? Not by stopping your […]
How On Earth Do You Market Your Business During COVID-19? [Webinar]
Has COVID-19 changed your marketing? You’re not alone. Every business is unique, but many make a common mistake when times are tough. They stop marketing, instead of changing how they are marketing. There are missteps to avoid, and opportunities that you don’t want to miss. That’s why recently we put on a 45 minute webinar […]
How Do You Market Your Restaurant When You Can’t Invite Anyone Inside?
That is the reality that restaurants in New York State and across the nation are facing. The Challenge Ravenous, a chef-run restaurant in Saratoga, specializes in custom crepes, poutine, pomme frites and dipping sauces. With dine-in seating off the menu, sales quickly dropped. The owner, David Zuka, needed a fast, effective solution that would keep […]
10 Ways To Keep Your Restaurant Top Of Mind RIGHT NOW!
Past experience proves that businesses that market during tough economic times experience significant gains over competitors when the sun shines again. Now is the time to stay visible. Consider a Limited Take Out Menu Have a lot of families looking for meals that feed four? Located near a business with essential employees who are looking […]
Two New Individuals Join the Mannix Marketing Team
Mannix Marketing is excited to announce the addition of two new members to Mannix Tourism Marketing: Contributing Editor/Marketing Consultant Pam Fisher and Social Media Intern Cameron Cardinale! They are both working hard to promote the Glens Falls Region and its businesses. Pam Fisher, who also serves as the Associate Director of Employer Outreach and Strategic […]
How to Successfully Market Your Summer Camp
It’s no secret that marketing your summer camp is essential for increasing your enrollment rates. As a digital marketing agency that promotes summer camps, one of the most common questions we hear is “How should I market my summer camp?” In this article, we’ll break-down this all-important question based on years of experience helping summer camps in Albany, Saratoga, the Adirondacks, and beyond get found […]
How to Promote Local Business…1899-Style
How to promote local businesses has been an essential question for hundreds of years – literally! Today, with digital tourism and hospitality marketing, it is easier than ever to reach thousands of potential customers or clients. But that wasn’t always the case! So how did Lake George become such a tourist hot spot, and how […]
The New LakeGeorge.com: A Guide to the Lake George Region
LakeGeorge.com- a regional online guide owned and operated by Mannix Marketing, Inc.- has recently launched a new and improved design that makes it easier than ever for visitors to find local businesses, specials, things to do, and so much more in Lake George, NY! As a top guide to the region, LakeGeorge.com generated nearly 3 […]
What is a display ad?
Display advertising is a graphic online advertisement, much like a billboard. Display ads appear next to content on web pages. There are various types, sizes and formats for a display ads including static banner ads, rich media ads with movement, flash ads, video ads and more. Unlike text-based ads, display advertising relies on elements such […]
How To Update Your Microsite On LakeGeorge.com, Saratoga.com & Our Other Regional Guides
Congrats! You’ve made the smart decision to advertise on one or more of Mannix Marketing’s regional guides. We’ve set up your microsite for you, but should you need to update it in the future, you’ll find that it’s very easy to do from your own computer. Ready to get started? Follow the simple steps listed […]
Why should I advertise on LakeGeorge.com?
LakeGeorge.com is the #1 online guide to Lake George. Business owners have the potential to be found by nearly 400,000 visits per month, plus users of the LakeGeorge.com On the Go! app for iPhone. Many of these visitors are tourists planning their vacation to Lake George. Others are residents looking for local businesses, services and […]
Why should I advertise on Saratoga.com
Saratoga.com is Saratoga’s #1 local website and iPhone app for things to do and places to stay in the region. Reaching nearly 690,000 visits per month, Saratoga.com offers locals and visitors a comprehensive events calendar, contests, local news and videos, movies, bloggers, an area business directory and more. For everything happening in Saratoga County, hundreds […]
Why do I need to advertise on CliftonPark.com?
CliftonPark.com is the area’s newest online resource for all of Southern Saratoga County. With over 38,000 visits per month and growing exponentially, the site serves locals and visitors looking for events, things to do and local businesses and services in Halfmoon, Clifton Park, Ballston Spa, Malta, Stillwater, Round Lake, Ballston Lake, Burnt Hills, Mechanicville and […]
Why should I advertise on Albany.com?
Albany.com is the most intuitive web address and ultimate local online resource for the Capital Region. Reaching nearly 350,000 visits per month looking for things to do, places to go and local businesses and services. Albany.com offers restaurants, lodging, real estate, bloggers, conference facilities, wedding information- if it’s in Albany, it’s on Albany.com. Demographic Makeup: […]
I want a website but can’t afford one, what do you recommend?
Having your business information available online is very important. If you do not have the money to invest into a website at the moment, a very affordable way to get your name out there is to buy a listing on one of our online guides (if your business targets local clients in Upstate NY). This […]
How do I know my advertising is working?
Mannix Marketing provides you with your own stats dashboard so you can see who is visiting based on your advertising. We send those prospective customers to your website to convert at your website. Most likely if you do not have lead tracking set up, you just hear “I found you online”. You can look at […]
The How’s and Why’s To Optimize: Top 10 Tips to Enhance Your Microsite Listing
Attention ALL Clients that are advertising on Albany.com, Saratoga.com, LakeGeorge.com, GlensFallsRegion.com, Adirondack.net, GuideToWilliamsburg.com or CliftonPark.com: If you have not yet taken full advantage of your micro-site, now is the time! Read our top tips to enhancing your micro-site for clicks, conversions and search engines!
CHECKLIST For Our Lake George Clients
Dear Valued LakeGeorge.com Clients, Thank you for trusting us with your advertising. Now it’s time for your internet marketing check-up! As you look forward to the upcoming season, it’s important that you check your listings, make sure you are listed in all the right places, test your emails and check all contact forms. This will ensure […]