About ten years ago, one word keywords were making life difficult for seo’s around the globe! But thanks to savvy searchers who know exactly what they want, the long tail has taken over. Need evidence of how the long tail is dominating searches? Take a peek at these statistics from Experian Hitwise:
This chart compares search queries over a four-week period in August-September 2010 to the same four-week period in 2009. Clearly the results show that searches for 5-8 word phrases were up by an impressive 10%, while 1-2 word searches were down.
The big question is, how do you think Google Instant will affect these statistics next year?
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