Attention Instant Gratification Junkies: It’s Google Instant

What will you do with the 2-5 seconds per search that Google has saved you? On a monthly basis, Google is receiving upwards of 100 million searches per month. That’s approximately 3 million searches per day. What’s your portion of that? I estimate that I probably search about 100x per day … so with 3 seconds saved per search, that is saving me 5 whole minutes. With 5 minutes I could blow dry my hair. Or I could heat up a meal in the microwave. I could also put the mail in the mailbox and water the plans on the way back.

Let me introduce to you Google Instant! You’ve probably noticed that as you type a search word in Google, the results are appearing and changing as you continue typing. You don’t have to finish typing. You don’t have to press ‘search’. Google is making a prediction for you, resulting in faster results.

Take a look at the premise for this new search enhancement:

“Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”

The benefits to Google Instant as written by Google itself:
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

Let us know what you will be doing with the time Google has saved you!

Do You Want Better Results? Let’s talk!