Destination Marketing ExpertsSpecializing in Resorts, Events, Attractions & Destination Organizations

*Please note: we are not lawyers and this is not legal advice. Your website needs to be accessible to people with disabilities or you could face a lawsuit—but what does that mean? Numerous local businesses are being sued as their websites are not coded to be read by screen readers and to be used by […]

If you do any marketing for a hotel, having a PPC campaign (also known as paid search, SEM, search engine marketing) ready to go at the drop of a dime is a must. Even if you don’t have it active all the time, the ability to market to segmented audiences whenever the need arises is […]

In my last blog post on digital marketing for hotels, I discussed how online travel agencies (OTAs) are brandjacking your direct bookings by bidding on your brand terms in branded search results. If you’ve followed those tips, hopefully you’ve beaten the OTAs at their own game and are now getting more paid search traffic to […]

“Letting the OTA bid on your brand is like giving Expedia their own check-in desk at your hotel.” Del Ross, Senior Advisor, McKinsey & Company Any hotel manager in their right mind would not allow Expedia to take over their front desk. Yet, when it comes to your branded search results—the front-desk of the online […]

“Wow, our stay at your hotel was amazing! If you get a chance to visit Saratoga, be sure book a reservation.” “Had an amazing time in Lake George. Our hotel stay rocked!” Looking for reviews like this? Do you have the best hotel in the area, hands down, but don’t seem to be as busy […]

Naturally, when doing a redesign, you want the result to be the best hotel website. One that entices lookers to become bookers, to choose your lodging over all the other available lodging options. You know the site has to be mobile friendly and easy-to-navigate, with beautiful photography to showcase everything your hotel has to offer… but […]

More and more travelers are discovering the benefits of direct booking with hotels, making search engine optimization strategies more important than ever for hotel and resort marketing. Our digital marketing specialists have determined the top three SEO strategies for hotels and resorts based on decades of combined experience getting hotels, resorts, and B&Bs found online.

Winter is coming, and for seasonal businesses such as hotels, restaurants, activities, and attractions in the Lake George region this means it’s the best time to start planning your website and online marketing strategy for next season! There are so many factors that play a role in helping you get found online, build trust with […]

As inbound marketers for the travel and tourism industry it’s important that we understand travelers’ needs, goals, and of course what factors influence their purchase. Having just returned from an amazing trip to Europe with my family, I looked back at how we planned our journey. Like any traveling family, this trip wasn’t planned on […]