CHECKLIST For Our Lake George Clients

Dear Valued Clients,

Thank you for trusting us with your advertising. Now it’s time for your internet marketing check-up! As you look forward to the upcoming season, it’s important that you check your listings, make sure you are listed in all the right places, test your emails and check all contact forms. This will ensure you don’t miss important leads! Checklist

Please use the following check list to ensure that your listings are set up the way you want:

  • LOCATION – Is my business listed properly in all the subcategories where my business belongs? is set up in five main “channels”LodgingDiningThings to DoReal Estate and HomeBusiness Services
    • Are you listed under the correct location?
    • Lodging clients, should you be under Budget Accommodations? (rooms under $100 in August)
    • Should you be under Luxury Lodging? (your rooms cost a minimum of $350/night and offer Lake George water views)
    • Should you be listed as On the Lake?
    • Should you be listed as Pet-Friendly?
    • All other services on your lodging property – on-site restaurants, boat rentals, etc – are treated as a separate business. Do you have a listing set up for them in the appropriate channel?
    • House Rentals are also now a separate purchase – we have it set up this way as motels and hotels being listed under house rentals were confusing to the visitor. If you were a Hotel or Motel with an existing House Rental Listing on, your listing has already been created. If you would like to add a house, cottage or cabin rental that is separate from your hotel or motel and you would like to market it as such, contact us so we can set you up with a separate listing and description for the specific house rental.
    • A word to ALL advertisers: Please check to make sure your business is where it should be!
  • DESCRIPTION – Do your descriptions accurately describe your business? Could it be better? Simply send us replacement text, and we’ll update your information for you OR log in to your account to make updates at your convenience, free of charge! Access your account at
  • PHOTOS – Are there photos on your micro-site listing? Do you have better photos? If so, send replacements, or add them yourself. Access your account at
  • MAP – Is your Google map location correct?
  • EMAIL – Do you have a “contact us form” on your micro-site? If so, please test it to make sure you are receiving emails from leads. If it does not work, let us know!
  • SPECIALS – Do you want to have specials listed? Add them through your account login at
  • REVIEWS – Have you asked patrons and your customers to review your establishment online?  If not, we highly recommend that you encourage your happy clients to review your business online at!

If you have any changes to the above or if you want to gain access to make changes to your account, please contact us at 518-743-9424


Your Internet Marketing Checklist

Now, how about your website?

  • Test your email links, test your contact us forms.  Did you receive your inquiries?
  • Is everything on your site accurate?
  • Do you have your new rates online?
EMAIL ALERT: Please note, other email services such as Yahoo or AOL can block email at anytime, and sometimes real mail goes into spam folders.  There are lots of ways “email” can go wrong. Please make sure you test your email once a week from your website and major advertising locations to ensure you are receiving all email.  If you ever hear that you are not getting your email or you have concerns about it, please feel free to call us.

How about your other listings?

Are you listed in Google Local?

  • Type your business name into Google with your street address, city, state and zipcode.
  • Does a MAP appear?
  • Is your business information and website link appearing beside the map?
  • Is the information correct?
  • If not, follow the instructions at Google to fix this listing or to ADD your business if it’s not there. Learn more about this

Do you need help getting found in the Search Engines? Interested in Google pay-per-click advertising? Contact us at 518-743-9424


  • Have you seen our email newsletters?
    View SAMPLE
  • We send out e-newsletters at least once a month to over 13,000 visitors to the Lake George region. YOU can tap into this market!
  • Do you want your special deal featured? Put your special on AND contact us to reserve a coupon feature in the newsletter!
  • Do you want to be a featured advertiser in the newsletter? Reserve your spot to get a “big box” display ad in our next newsletter campaign!

For more information on advertising opportunities and extra promotion, please contact: Valleri James, Marketing Consultant at 518-743-9424

About Sara Mannix

Sara Mannix founded Mannix in 1996 with a goal to get clients found on the web through organic search engine optimization (SEO). The company now serves over 1500 clients worldwide and employs a team of 30 specialists, operating under the tagline "Success Measured." The tagline reflects the company's focus on measurable results for every client. This multifaceted company is an industry leader, specializing in organic SEO, conversion rate optimization, SEO-friendly website design, paid advertising (PPC). Mannix Marketing has two divisions, one side is focused on lead generation for nationally competitive businesses. The other side is focused on local businesses. Mannix has one of the largest portfolios of tourism and city guides in Upstate New York. These guides, (,,, and etc), reach over 10 million visitors a year. Corresponding social media profiles for the region extend this reach to millions every month.

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