1. Website Call To Action
If you have your own website, promote your blog with a button or call to action on the homepage. This prompts your website visitors to click to your blog to read posts related to your product or service. You can also put the blog in you top navigation or pull the blog’s RSS feed right into your homepage.
Utilize email to reach out to contacts, leads or even friends each time you write a post. By getting the word out about the post, you not only increase views, but ideally the email will be forwarded to new contacts you haven’t reached yet. One way to do this is through an email marketing software like constantcontact or informz. You can also just send a quick email to your close contacts from your regular inbox or even add your newest blog post to your email signature.
3. Social Media
Make social media work for you! Post your blog post to all the social media platforms you use. Facebook, Google+, LinkedIn and Twitter are all great platforms to promote your blog. By posting a call to action with the link to your blog post you will reach all your fans, friends and followers. Also, by encouraging re-tweets and shares your friends and followers can promote the post for you!
4. Guest blogging
Guest blogging on related blogs helps to spread the word about your own blog. By writing a post on another blog you expose yourself to a new audience and can request a link back to your own blog. You will also gain authority within your blogging community and be able to tap into a new readership. Use Twitter’s search feature to locate other bloggers who will help you maximize your reach.
5. SEO & Interlinking
Use search engine optimization best practices to get your post found. You can aid the promotion of your blog just by using SEO tips while writing. Make sure you include a meta title, strong keywords and a captivating description – a well optimized post is more likely to be found in search engines. Link to past internal post to keep promoting them whenever relevant.
6. Bookmarking sites
Submit your blog posts to bookmarking sites for others to read. Sites like stumbleupon.com, digg.com and reddit.com all accept submissions and allow your post to be found by new readers. Before you you submit the blog post make sure you have optimized it with keywords.
In Summary: Be active and know your audience. The vast world of blogging is filled with colorful and densely networked people interested in sharing and consuming ideas – it’s a team effort! Use your own personal website and close coworkers and friends to jump start your blog, using SEO strategies that will get you found on the web. Don’t be afraid to sink into the powerful tools of social media and bookmarking sites – draft a voice and have fun with it. Your fellow bloggers are your biggest allies, guest blog and comment as much as possible, which will spread your blog globally with a few clicks of a button.
Do you have any other ideas on how to promote a blog post? Share with us now!