A common question we get from clients is which method is best: paying for leads/sales via pay per click (PPC) campaigns, or cultivating those leads/sales naturally via search engine optimization (SEO)? This question is very important, as it compares two of the most common digital marketing strategies: paid search and organic search. What is the […]
Tag: google adwords
Google Says Goodbye to Ads on the Right Hand Side of SERPs
As reported by Search Engine Watch, Google will no longer be showing ads on the right hand side of its search engine results pages or SERPs for desktop searches. In other words, this means that from this point forward, Google Ads will only appear at the top and bottom of the SERPs for desktop searches worldwide. In […]
How Much Does Google Ads Cost?
If you’ve found your way past the title of this article, odds are you are really more concerned about making your business more money than exactly how much Google Ads will cost you. As with most business expenditures, one of the goals of using Google Ads is to be able to show a return on […]
What To Know About Upcoming Changes To AdWords Close Variant Keyword Matching
UPDATE, 9/23/14: It looks like Google has made this change live to Ads. So being aware of what the change means is more important now. If you have an Ads account, this is a must read article. Later this month Google will be removing the option to have your Ads campaigns opt out for showing […]
How To Increase Your Quality Score: 3 Tips!
If you’re familiar with PPC then you know about Quality Score and about the great importance of Quality Score on your cost per click (CPC). Having a HIGH Quality Score can save up to 50% of the CPC. This CPC bonus can yield savings on cost per acquisition (CPA) up to 80%. To sum it […]
How to Link Your Google Analytics to Your Google Ads Account
The idea behind linking your Google Analytics account to your Ads account is that it helps you analyze where people who click on your ads go once they reach your website. This information is useful because it can assist you in improving your ads and your website. Let’s get started! The first step is to […]
New Features In Google Ads
For those of you who search in Google regularly, you may have seen some branding changes over the past week or two that offer a stark contrast to the Google that we have become accustomed to – black top navigation bar, the url above the page description on results pages, and no blue in the […]