How to Successfully Market Your Summer Camp
It’s no secret that marketing your summer camp is essential for increasing your enrollment rates. As a digital marketing agency that promotes summer camps, one of the most common questions we hear is “How should I market my summer camp?” In this article, we’ll break-down this all-important question based on years of experience helping summer camps in Albany, Saratoga, the Adirondacks, and beyond get found …
5 Reasons Every Business Needs Professional Photos
In terms of business expenses, professional photography is often an item on the list that is seen as expendable. Whether you’re a new business just starting out or a well established business, the cost of professional photography might prompt you to wonder if you might be able to get by without it.
After all, you could just take some pictures yourself. Or use stock photos. There are other, more important things you should be spending your organization’s funds on …
How to Promote Local Business…1899-Style
How to promote local businesses has been an essential question for hundreds of years – literally! Today, with digital tourism and hospitality marketing, it is easier than ever to reach thousands of potential customers or clients.
But that wasn’t always the case!
So how did Lake George become such a tourist hot spot, and how did visitors to the lake know where to find the best dining, lodging, and entertainment before the advent of local online guides like …
5 Best Practices for Creating Lead-Generating Manufacturing Websites
If you think manufacturing isn’t sexy enough for great digital marketing, then think again! Your product or products are interesting to your customers, which means you have the potential to create an engaging and lead-generating manufacturing website.
The process for creating lead-generating manufacturing websites is very similar to the techniques used by B2C and B2B brands with flashier reputations. It all starts with great content and giving leads the opportunity to interact with your company at various stages of their purchasing …
3 Key SEO Strategies for Hotels and Resorts
More and more travelers are discovering the benefits of direct booking with hotels, making search engine optimization strategies more important than ever for hotel and resort marketing. Our digital marketing specialists have determined the top three SEO strategies for hotels and resorts based on decades of combined experience getting hotels, resorts, and B&Bs found …
6 Snapchat Advertising Options
Snapchat is one of today’s fastest growing social media platforms and is super popular with millennials. In fact, on any given day, Snapchat reaches 41% of all 18-34 year-olds in the United States. If these consumers are part of your target market, you may want to consider advertising on …
3 Components of an SEO Program that Can Lead to More Business
An early morning conversation with one of our long term clients inspired this post. Rick Koke, President of Koke Inc., experienced the benefits of SEO for his manufacturing company, and had this to say: “You can love your product line all you want, but it’s what the customer needs that makes all the difference.” From discovery to analysis to market research and beyond, SEO is more than just “growing your rankings in the search engines.” Let’s take a closer look at three elements of …
Actionable Takeaways from INBOUND 2016 Conference
Last week, Sara Mannix and I traveled to Boston to attend INBOUND- the largest conference for all-things inbound marketing. As always, this is an incredible experience fueled by inspirational keynotes, educational breakout sessions, and conversations with fellow attendees and business owners. Although we brought back a massive list of actionable tips and insights, here are a few of our favorites from this year’s …
Top Social Media, Content, and SEO Tools from M2Con
These days, there’s no shortage of tools for managing social media accounts, researching keywords, and brainstorming ideas for content. As a busy marketer, this can make it hard to know which options best suit your needs. Whether you’re trying to schedule posts for social media, create custom graphics, or determine what type of content will resonate with your audience, here are some the tools that grab the attention of our digital marketing strategists and were recently shared at our M2Con …
M2 Employee Spotlight: Jeremy Abel
With his expressive brown eyes, boundless energy and enthusiasm, and a tail that wags nonstop it’s no wonder that the guy pictured left is a favorite around the office. Of course, Bailey’s owner and our Director of Corporate Marketing, Jeremy Abel, is pretty well-liked, …