The word is out! Google is cleaning house and tightening up the reins for quality control as it relates to content and high quality sites for search. Whether you see this as a decidedly positive step in the march toward relevant and quality search or an invasion of your right to produce as poor a website as you like and reap the benefits of others’ work, there it is.
The fact is that the functions of search are evolving at lightning speed. With such an incredible amount of content being submitted every second, how can we get where we need to be as quickly as possible? Think about it…how many times have you attempted to research a topic or get information promptly, only to have to sift through a host of spam-laden sites, websites with lightweight content poorly written and obviously bogus? Maddening.
Sites that scrape or swipe content from other locations, post any old questionable text they can find or generally subscribe to the ‘less is more’ theory – vamoose! Well, maybe not, but in my opinion still a good move for those of us who know internet marketing inside out and are proponents of online environments that promote excellence in all arenas: content, design, development, and of course, search engine optimization! As Google cleans house, the search results should begin to separate the wheat from the chaff. For Mannix Marketing, Inc., it’s a windfall. We maintain a high benchmark consistently with our own online guides and websites, as well as with our valued clients. They expect it.
If you think your website may be ‘on the edge’ of good form as it relates to content, give us a call at 518-743-9424 or contact us online.