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How to Promote Local Business…1899-Style


Photo Credit: Luke Dow Photography

How to promote local businesses has been an essential question for hundreds of years – literally! Today, with digital tourism and hospitality marketing, it is easier than ever to reach thousands of potential customers or clients.

But that wasn’t always the case!

So how did Lake George become such a tourist hot spot, and how did visitors to the lake know where to find the best dining, lodging, and entertainment before the advent of local online …

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5 Best Practices for Creating Lead-Generating Manufacturing Websites


Koke Inc.

If you think manufacturing isn’t sexy enough for great digital marketing, then think again! Your product or products are interesting to your customers, which means you have the potential to create an engaging and lead-generating manufacturing website.

The process for creating lead-generating manufacturing websites is very similar to the techniques used by B2C and B2B brands with flashier reputations. It all starts with great content and giving leads the opportunity to interact with your company at various stages of their purchasing …

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3 Key SEO Strategies for Hotels and Resorts


seo for local search results

More and more travelers are discovering the benefits of direct booking with hotels, making search engine optimization strategies more important than ever for hotel and resort marketing. Our digital marketing specialists have determined the top three SEO strategies for hotels and resorts based on decades of combined experience getting hotels, resorts, and B&Bs found …

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6 Snapchat Advertising Options


Snapcode

Snapchat is one of today’s fastest growing social media platforms and is super popular with millennials. In fact, on any given day, Snapchat reaches 41% of all 18-34 year-olds in the United States. If these consumers are part of your target market, you may want to consider advertising on …

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3 Components of an SEO Program that Can Lead to More Business

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SEO grow business

An early morning conversation with one of our long term clients inspired this post. Rick Koke, President of Koke Inc., experienced the benefits of SEO for his manufacturing company, and had this to say: “You can love your product line all you want, but it’s what the customer needs that makes all the difference.” From discovery to analysis to market research and beyond, SEO is more than just “growing your rankings in the search engines.” Let’s take a closer look at three elements of …

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Actionable Takeaways from INBOUND 2016 Conference

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Sara Mannix Jeremy Abel Mannix Marketing at Inbound 2016

Last week, Sara Mannix and I traveled to Boston to attend INBOUND- the largest conference for all-things inbound marketing. As always, this is an incredible experience fueled by inspirational keynotes, educational breakout sessions, and conversations with fellow attendees and business owners. Although we brought back a massive list of actionable tips and insights, here are a few of our favorites from this year’s …

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Posted Under: Mannix Marketing

Top Social Media, Content, and SEO Tools from M2Con

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Social Media, Content, SEO Tools from M2Con 2016

These days, there’s no shortage of tools for managing social media accounts, researching keywords, and brainstorming ideas for content. As a busy marketer, this can make it hard to know which options best suit your needs. Whether you’re trying to schedule posts for social media, create custom graphics, or determine what type of content will resonate with your audience, here are some the tools that grab the attention of our digital marketing strategists and were recently shared at our M2Con …

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Posted Under: Mannix Marketing

M2 Employee Spotlight: Jeremy Abel


Jeremy Abel, Director of Corporate Marketing at Mannix Marketing

With his expressive brown eyes, boundless energy and enthusiasm, and a tail that wags nonstop it’s no wonder that the guy pictured left is a favorite around the office. Of course, Bailey’s owner and our Director of Corporate Marketing, Jeremy Abel, is pretty well-liked, …

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Posted Under: Mannix Marketing

M2Con Fall 2016: Small Business Digital Marketing Conference Recap


Snapchat filter from M2Con 2016

On October 19 Mannix Marketing welcomed nearly 150 Upstate New York business people to the fall 2016 M2Con, a digital marketing conference designed specifically for small-to-medium sized businesses. The mood as attendees checked in was expectant: everyone was anticipating a day filled with advice, tips, and tricks that they could immediately implement in their own businesses and …

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Posted Under: Mannix Marketing, m2con

M2 Employee Spotlight – Valleri James


Director of Digital Sales & Strategy Valleri James

Meet Mannix Marketing’s Director of Digital Sales and Strategy

It isn’t often that the games we play as children turn into our adult jobs, but how delightful is it when play turns into work and never stops being fun and …

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