In the world of digital marketing, content is king – and has been for a while. Though website styles and layouts have evolved, user preferences have changed and algorithms have been adjusted, great content has remained a key staple of successful websites. And that likely won’t change anytime soon.
Of the many factors that can affect local SEO for businesses large and small, one of the most frequently overlooked is “citations.” Whether you have many citations or only a handful, strong citations can help grow your rankings in the search engines for location-specific keywords and attract more potential customers. Learn more about citations and why they’re an essential component of SEO for local businesses.
A Google My Business local listing can help you reach today’s consumers and help improve your local search result rankings and presence. Some companies may be at risk of losing the verification on their Google Local listing, according to a recent announcement from Google, and may have to go through the verification process all over again if they don’t take action. In this post, I’ll discuss Google’s announcement and provide some insight into how it could affect your Google My Business listing and your …
Facebook now lets users subscribe to events! This feature allows users to opt in to be notified when their favorite business (or band/restaurant/artist, etc.) hosts an upcoming event.
So for example, let’s say I was a fan of local band “Gravity” and I wanted to follow all of their gigs. To subscribe, I would visit their event page and click the “subscribe” button. Now, whenever the band hosts a new event, I’ll receive a notification letting me know about it.
A new feature recently hit the Google mobile app which lets people view tweets in Google’s mobile search results without being logged into Twitter. This is good news for people who don’t use Twitter but may be interested in something or someone that is active on the platform. The new feature will also benefit social media users, as tweets can now potentially get more reach than they could when you had to use Twitter to find them.
If you’re running a Google AdWords account for your business then you’ve probably wondered about your Google AdWords Quality Score and how it can affect the success of your campaigns. In this article, I’ll provide an overview of the AdWords Quality Score, explain what factors can influence your score, and offer a few actionable tips designed to help you improve your score.
On Thursday, May 14th, 2015, the Mannix Marketing team hosted their second annual M2Con Digital Marketing Conference in Lake George NY. Professionals from over 100 businesses attended the event to discover the latest digital marketing concepts and get hands-on tactical advice on a range of topics, including search engine optimization (SEO), content marketing, social media marketing and more.
For those of you who missed last week’s digital marketing conference- and those of you who attended but need a refresher- here are …
Creating content can be difficult. Creating useful, well-crafted content that is user-centered and search engine friendly can sometimes seem nearly impossible. Fortunately, there are some tricks to content creation that can make creating high quantities of high quality content – and thus your life as a digital marketer – easier.
Whether you work for a marketing agency or you’re responsible for creating content to market your own business, these 5 blog types will help you immensely with the content creation process!
Earlier this week, Facebook rolled out yet another set of updates which are intended to balance-out the content on your News Feed from your friends and the pages that you follow. The average adult user has over 300 Facebook friends (this number is higher amongst younger users), and with all those updates, you’d expect the New Feed to need a little cleaning-up from time to time. However, the latest update could have major implications for businesses who use Facebook to …
Before you make a final decision to hire an SEO company, here are a few red flags to look out for which might indicate you’re going down a dangerous path.
If you’re like most people then you wouldn’t make a big investment on a whim. Most people who are looking to purchase a new vehicle wouldn’t walk onto the lot and buy whatever car they see first. The same goes for hiring an SEO company.
Choosing to hire an SEO company is a big decision for businesses large …