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SMX East 2014 Recap: 6 SEO and Digital Marketing Take-Aways



The world of SEO and digital marketing is constantly changing, so one of the ways the Mannix team stays up-to-date with the latest techniques is by attending industry conferences around the U.S. Our SEO team recently returned from SMX East 2014 in NYC, and brought back some valuable tips and tactics they can use to help businesses get found online, drive more leads from the web, and create more effective digital marketing strategies. Here are some of the key take-aways from this year’s event.

Mannix Marketing Wins 2014 US Search Award for ‘Best Use of Search – Finance’

USSA14 winners badge

Glens Falls, NY – Mannix Marketing, Inc., a digital marketing company based in Glens Falls, NY, was awarded the 2014 US Search Award for ‘Best Use of Search – Finance’ at the second annual US Search Awards ceremony in Las Vegas, NV on Wednesday, October 8, 2014.

The ‘Best Use of Search – Finance’ Award recognizes a marketing campaign that successfully enhanced the visibility of a website or web page in the finance sector. Mannix Marketing’s inbound marketing campaign for Acquisition …

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A “Pinteresting” Approach to Marketing: Five Strategies for Using Pinterest as a Marketing Tool


Most companies see Pinterest as a visually engaging (and addictive) social media site used primarily for planning weddings, collecting recipes or gathering up DIY project ideas. While Pinterest is certainly visually appealing and is admittedly addictive, it’s much more than just a venue for collecting images related to weddings, food and crafts. In fact, Pinterest is something of a secret weapon when it comes to digital marketing.

With over 50 million users and millions of unique site visitors each month, Pinterest is …

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6-Step Checklist for Sending Email Newsletters that Get Results



Sending email newsletters can be an extremely useful marketing tactic for your business – a lot of planning and testing must be implemented before it’s sent. Once the email is finally sent – it’s a waiting game. How many people will actually open the email? How many will read the contents? How many will take action?

What is Search Engine Optimization (SEO)?


Google Magnifying Glass Search

One of the first questions companies ask when considering an SEO program is: What is Search Engine Optimization? In this article I’ll explain what SEO is and why companies large and small need it to get found by today’s buyers and attract more leads from the web.

How Much Does a New Website Design Cost for Hotels? Website Pricing from Mannix Marketing



If you’re considering a new website for your hotel or resort then you’re probably wondering: “How much does a new website design cost for hotels?” While there are many factors that impact the cost of creating a new website, the purpose of this article is to provide some general website pricing information as you start planning a new website for your hotel or resort.

What is Google AdWords (and How Can It Help My Business)?

One of the most common questions companies ask when considering a paid search program is: “What is Google AdWords?” To understand if Google AdWords might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions.

What To Know About Upcoming Changes To AdWords Close Variant Keyword Matching


UPDATE, 9/23/14: It looks like Google has made this change live to AdWords. So being aware of what the change means is more important now.

If you have an AdWords account, this is a must read article.

Later this month Google will be removing the option to have your AdWords campaigns opt out for showing for close variants of the keywords you are targeting (even for keywords you enter as Exact Match Phrases).

What Does This Mean For You?

In everyday terms, what it …

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Posted Under: Pay-Per-Click

25 Alternative Ways To Ask For Likes, Shares, Comments

Since the first announcement in April 2014 that Facebook will now bury posts by pages that explicitly ASK you to like, share or comment, we have all had to take a step back and consider our strategies moving forward. A summary of Facebook’s April update, in the words of Facebook:

“Like-baiting” is when a post explicitly asks News Feed readers to like, comment or share the post in order to get additional distribution beyond what the post would normally receive. …The improvement …

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What’s the Process for Creating a New Website? [An Inside Look at Mannix Marketing]


Design Process

When you begin a new website design project with Mannix Marketing we’ll follow a series of steps to bring your new website from concept to reality. The purpose of this article is to give you an inside look at our website design and development process so you have a better understanding for what to expect when working with our team on your new website.