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Knowledge is power. Information is liberating. Education is the premise of progress. Kofi Annan

New Year’s Resolutions for Digital Marketers


Mannix Marketing's copy

2015 is quickly approaching, inspiring many of us to take some time to review the past year – our successes, our failures, the happy times, the sad times, things we’d like to do again, things we’d like to do differently – and everything in between. It’s also a great time to reflect on the year from a business standpoint, especially on your marketing efforts.


What Are Google AdWords Ad Extensions?

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Alaska Cruise AdWords ad

For those with an active Google AdWords account, being up to speed on the power of ad extensions could have a huge impact on your business. If you are not ready to absorb the knowledge associated with ad extensions quite yet, you may be interested in reading up on what exactly is Google AdWords.

Back to the main topic about what ad extensions are. They are extra elements to basic AdWords ad text that provides more information to a searcher that …

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How To Reach Mobile Users With Google AdWords Search Ads


Google AdWords Ads Optimized For Mobile

Are your Google AdWords Search ads reaching mobile users? In this article, I’ll delve into why it’s so important to reach mobile searchers and provide tips on how to optimize your AdWords Search ads for mobile devices. If you’re new to Google AdWords, you may want to start with one of my previous blog posts to learn some of the basics about what Google AdWords is and the potential it has to help your business increase traffic and conversions.


5 Ways to Make the Most of the Marketing Content You Create


recycle

If you’ve poured valuable time and effort into creating a blog article, eBook, or other piece of content for your marketing efforts, then you probably want to maximize the return you see on that investment. So how can you be sure your content reaches the right audience in order to build trust, awareness and relationships with current and potential customers? How can you maximize your content marketing to provide long-term value for your business? In today’s article you’ll learn 5 …

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How Hotels Can Use PPC To Increase Reservations

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No Vacancies

If you do any marketing for a hotel, having a PPC campaign (also known as paid search, SEM, search engine marketing) ready to go at the drop of a dime is a must. Even if you don’t have it active all the time, the ability to market to segmented audiences whenever the need arises is a powerful tool.

If you’ve never run a paid search campaign for your hotel, you may be wondering why you would need or want to do …

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How to Use Facebook Marketing Buttons on Your Website


facebook-logo

Including social interaction on your website has not only become common now-a-days, it’s become expected! When a user sees something interesting on the internet, they’ll often expect some type of button that lets them quickly and easily share the content with their friends through a single click. Social media platforms like Facebook have continued to improve on the process of adding these buttons to your website, but it can still be difficult to sort through the many different types and intents of integration they …

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How to Create A Buyer Persona


buyer persona

So you want to create an engaging, well-designed marketing plan to reach consumers interested in purchasing the products and services you have to offer, but you’re not exactly sure where to begin. How will you know which strategies and tactics will catch the attention of the potential customers you are targeting? How should you structure your campaign? How will you decide which of your ideas are most relevant and practical for your marketing campaign?

In order to develop an …

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The 5 Most Common Mistakes Your Company Is Making With Google AdWords


business woman making common adwords mistakes in shock

A well-managed Google AdWords account can drive tons of valuable traffic to your website. If it’s not handled with care, however, your AdWords account could quickly turn into a marketing initiative that ends up costing you more than it brings in.

In this post, I’ll outline the 5 most common mistakes we’re seeing companies make when it comes to Google Adwords account management, and offer some tips that could help you avoid these common pitfalls and help ensure that you’re getting …

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The 5 Most Important Features of A Hotel Website

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ScottysLakeside-Responsive-Website

It seems like more hotels are redesigning their website just to stay up-to-date with the latest trends in hotel website design. While it makes sense to keep your website modern, the best hotel websites help potential guests solve problems and make it easy for visitors to complete the travel planning process. In today’s post we’ll review the five most important parts of every hotel website.


How Much Does Google AdWords Cost?

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Google Magnifying Glass Search

If you’ve found your way past the title of this article, odds are you are really more concerned about making your business more money than exactly how much AdWords will cost you. As with most business expenditures, one of the goals of using Google AdWords is to be able to show a return on your investment. With that, I am going to discuss the different variables to consider when determining your initial investment into AdWords, as well as what to …

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