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Knowledge is power. Information is liberating. Education is the premise of progress. Kofi Annan

The 5 Most Important Features of A Hotel Website



It seems like more hotels are redesigning their website just to stay up-to-date with the latest trends in hotel website design. While it makes sense to keep your website modern, the best hotel websites help potential guests solve problems and make it easy for visitors to complete the travel planning process. In today’s post we’ll review the five most important parts of every hotel website.

How Much Does Google AdWords Cost?


Google Magnifying Glass Search

If you’ve found your way past the title of this article, odds are you are really more concerned about making your business more money than exactly how much AdWords will cost you. As with most business expenditures, one of the goals of using Google AdWords is to be able to show a return on your investment. With that, I am going to discuss the different variables to consider when determining your initial investment into AdWords, as well as what to …

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SMX East 2014 Recap: 6 SEO and Digital Marketing Take-Aways



The world of SEO and digital marketing is constantly changing, so one of the ways the Mannix team stays up-to-date with the latest techniques is by attending industry conferences around the U.S. Our SEO team recently returned from SMX East 2014 in NYC, and brought back some valuable tips and tactics they can use to help businesses get found online, drive more leads from the web, and create more effective digital marketing strategies. Here are some of the key take-aways from this year’s event.

Mannix Marketing Wins 2014 US Search Award for ‘Best Use of Search – Finance’

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Glens Falls, NY – Mannix Marketing, Inc., a digital marketing company based in Glens Falls, NY, was awarded the 2014 US Search Award for ‘Best Use of Search – Finance’ at the second annual US Search Awards ceremony in Las Vegas, NV on Wednesday, October 8, 2014.

The ‘Best Use of Search – Finance’ Award recognizes a marketing campaign that successfully enhanced the visibility of a website or web page in the finance sector. Mannix Marketing’s inbound marketing campaign for Acquisition …

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A “Pinteresting” Approach to Marketing: Five Strategies for Using Pinterest as a Marketing Tool


Most companies see Pinterest as a visually engaging (and addictive) social media site used primarily for planning weddings, collecting recipes or gathering up DIY project ideas. While Pinterest is certainly visually appealing and is admittedly addictive, it’s much more than just a venue for collecting images related to weddings, food and crafts. In fact, Pinterest is something of a secret weapon when it comes to digital marketing.

With over 50 million users and millions of unique site visitors each month, Pinterest is …

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6-Step Checklist for Sending Email Newsletters that Get Results



Sending email newsletters can be an extremely useful marketing tactic for your business – a lot of planning and testing must be implemented before it’s sent. Once the email is finally sent – it’s a waiting game. How many people will actually open the email? How many will read the contents? How many will take action?

What is Search Engine Optimization (SEO)?


Google Magnifying Glass Search

One of the first questions companies ask when considering an SEO program is: What is Search Engine Optimization? In this article I’ll explain what SEO is and why companies large and small need it to get found by today’s buyers and attract more leads from the web.

How Much Does a New Website Design Cost for Hotels? Website Pricing from Mannix Marketing



If you’re considering a new website for your hotel or resort then you’re probably wondering: “How much does a new website design cost for hotels?” While there are many factors that impact the cost of creating a new website, the purpose of this article is to provide some general website pricing information as you start planning a new website for your hotel or resort.

What is Google AdWords (and How Can It Help My Business)?

One of the most common questions companies ask when considering a paid search program is: “What is Google AdWords?” To understand if Google AdWords might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions.

What To Know About Upcoming Changes To AdWords Close Variant Keyword Matching


UPDATE, 9/23/14: It looks like Google has made this change live to AdWords. So being aware of what the change means is more important now.

If you have an AdWords account, this is a must read article.

Later this month Google will be removing the option to have your AdWords campaigns opt out for showing for close variants of the keywords you are targeting (even for keywords you enter as Exact Match Phrases).

What Does This Mean For You?

In everyday terms, what it …

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Posted Under: Pay-Per-Click