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Knowledge is power. Information is liberating. Education is the premise of progress. Kofi Annan

How to Use Facebook Marketing Buttons on Your Website


Including social interaction on your website has not only become common now-a-days, it’s become expected! When a user sees something interesting on the internet, they’ll often expect some type of button that lets them quickly and easily share the content with their friends through a single click. Social media platforms like Facebook have continued to improve on the process of adding these buttons to your website, but it can still be difficult to sort through the many different types and intents of integration they …

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How to Create A Buyer Persona

buyer persona

So you want to create an engaging, well-designed marketing plan to reach consumers interested in purchasing the products and services you have to offer, but you’re not exactly sure where to begin. How will you know which strategies and tactics will catch the attention of the potential customers you are targeting? How should you structure your campaign? How will you decide which of your ideas are most relevant and practical for your marketing campaign?

In order to develop an …

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The 5 Most Common Mistakes Your Company Is Making With Google AdWords

business woman making common adwords mistakes in shock

A well-managed Google AdWords account can drive tons of valuable traffic to your website. If it’s not handled with care, however, your AdWords account could quickly turn into a marketing initiative that ends up costing you more than it brings in.

In this post, I’ll outline the 5 most common mistakes we’re seeing companies make when it comes to Google Adwords account management, and offer some tips that could help you avoid these common pitfalls and help ensure that you’re getting …

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The 5 Most Important Features of A Hotel Website



It seems like more hotels are redesigning their website just to stay up-to-date with the latest trends in hotel website design. While it makes sense to keep your website modern, the best hotel websites help potential guests solve problems and make it easy for visitors to complete the travel planning process. In today’s post we’ll review the five most important parts of every hotel website.

How Much Does Google AdWords Cost?


Google Magnifying Glass Search

If you’ve found your way past the title of this article, odds are you are really more concerned about making your business more money than exactly how much AdWords will cost you. As with most business expenditures, one of the goals of using Google AdWords is to be able to show a return on your investment. With that, I am going to discuss the different variables to consider when determining your initial investment into AdWords, as well as what to …

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SMX East 2014 Recap: 6 SEO and Digital Marketing Take-Aways



The world of SEO and digital marketing is constantly changing, so one of the ways the Mannix team stays up-to-date with the latest techniques is by attending industry conferences around the U.S. Our SEO team recently returned from SMX East 2014 in NYC, and brought back some valuable tips and tactics they can use to help businesses get found online, drive more leads from the web, and create more effective digital marketing strategies. Here are some of the key take-aways from this year’s event.

Mannix Marketing Wins 2014 US Search Award for ‘Best Use of Search – Finance’

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Glens Falls, NY – Mannix Marketing, Inc., a digital marketing company based in Glens Falls, NY, was awarded the 2014 US Search Award for ‘Best Use of Search – Finance’ at the second annual US Search Awards ceremony in Las Vegas, NV on Wednesday, October 8, 2014.

The ‘Best Use of Search – Finance’ Award recognizes a marketing campaign that successfully enhanced the visibility of a website or web page in the finance sector. Mannix Marketing’s inbound marketing campaign for Acquisition …

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A “Pinteresting” Approach to Marketing: Five Strategies for Using Pinterest as a Marketing Tool


Most companies see Pinterest as a visually engaging (and addictive) social media site used primarily for planning weddings, collecting recipes or gathering up DIY project ideas. While Pinterest is certainly visually appealing and is admittedly addictive, it’s much more than just a venue for collecting images related to weddings, food and crafts. In fact, Pinterest is something of a secret weapon when it comes to digital marketing.

With over 50 million users and millions of unique site visitors each month, Pinterest is …

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6-Step Checklist for Sending Email Newsletters that Get Results



Sending email newsletters can be an extremely useful marketing tactic for your business – a lot of planning and testing must be implemented before it’s sent. Once the email is finally sent – it’s a waiting game. How many people will actually open the email? How many will read the contents? How many will take action?

What is Search Engine Optimization (SEO)?


Google Magnifying Glass Search

One of the first questions companies ask when considering an SEO program is: What is this thing called ‘Search Engine Optimization?’ In this article I’ll explain what SEO is and why companies large and small need it to get found by today’s buyers and attract more leads from the web.